2025 Co-op Marketing Data Insight Specialist

Job Description

Work Arrangement:

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Center/ Markham Elevation Center, 3 times per week, at minimum [or other frequency dictated by the business].

The Role:

The Marketing Data Insight Specialist will assist the Brand Marketing teams with identifying key trends and data insights to assist with process improvements and help them make informed decisions to optimize marketing and retail strategies. This position is a true cross functional learning opportunity. An analytic skill set is required for this position to assist with outlining common themes with multiple data sets.

Key Responsibilities:

Retail Planning Process Improvement and Automation:

• Identify, develop and implement automated solutions to streamline incentives planning

• Integrate competitor data into the retail planning process to enhance strategic decision-making

• Develop machine learning based algorithms to predict incentive/sales/inventory trends

Marketing Telemetry Data and Segment Assessments Analytics:

• Analyze marketing data from various sources (internal and external) to extract meaningful insights and provide actionable recommendations to develop pricing, incentives and marketing strategies

• Develop and maintain marketing dashboards and reports to understand different customer segments and their behaviors

Required Qualifications:

• Pursuit of a Bachelor’s (2nd, 3rd, or 4th year) or Master’s degree in the following areas: Mathematics, Science, Data Analytics, Computer Science, Computer Engineering, Software Engineering

• Eligible to work full-time (40 hours per week) in Canada and for 12-month term (3 consecutive semesters)

• Highly developed analytical skills in order to contribute in the investigations and business decisions

• Ability to work independently, navigate multiple systems and develop solutions

Preferred Qualifications:

• Programming languages (Python, R, etc..)

• Database and reporting skills (Power BI, SQL, etc..)

• Completed courses in statistics and/or machine learning

Desired Skills:

• Communication skills with the ability to distill complex subjects to a wider audience

• High level of integrity, ability to deal with ambiguity, takes initiative/self-directed

• Evidence of strong character with integrity, honesty, accountability and trust

• Consistently demonstrates innovative thinking that is customer-centric

• Excellent project management skills and the proven track record to manage numerous projects at any given time

• Possess strong organizational and problem-solving skills

• Fundamental digital literacy including advanced knowledge of Microsoft products with emphasis on Excel, Powerpoint, and Power BI

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP

TO APPLY FOR THIS POSTION YOU MUST APPLY HERE AND APPLY THROUGH YOUR SCHOOL’S ONLINE SYSTEM AS REQUIRED

NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM’S ELIGIBILITY REQUIREMENTS.  ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.

Accommodation is available for applicants with disabilities.  Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.

For more information about GM Canada, visit our website at www.gm.ca/careers

General Motors of Canada values diversity and is an equal opportunity employe

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.