Senior Marketing Creative Manager

Please note: This position is remote and available within the EU region only (CET timezone preferred) Candidates must be located within the EU and possess eligibility to work in the region to be considered for this role. Visa sponsorship is not available.

The world of gaming and esports is growing, and so are we!

Come work for the world’s largest esports company.

At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people and culture.

Are you ready for a Game-Changing Career Experience?

As Senior Marketing Creative Manager, you will play a key role in driving innovative and impactful creative brand marketing solutions for our leading consumer brands ESL, FACEIT, and DreamHack. Collaborating closely with cross-functional teams and stakeholders, you will oversee the development of compelling creative strategies and campaigns, primarily focusing on FACEIT, our competitive gaming platform, with the flexibility to also creatively support our other brands, such as DreamHack and ESL.

This role is essential in shaping how EFG connects with its diverse audiences—ranging from B2C gamers to B2B partners—through authentic, engaging, and memorable storytelling across multiple platforms.

Key responsibilities:

• Be a Brand Champion: Bring our brands, their positioning, values, and identity to life in everything you create.
• FACEIT 50%
• ESL 30%
• DreamHack 20%
• Creative Ideation: Develop exciting, on-point concepts and campaigns that align perfectly with our brand goals and get the audience buzzing. Deeply understand the audience to tailor campaigns to their interests
• Copywriting Mastery: Craft headlines, engaging storylines, and memorable taglines that speak to various communities and audiences.
• Create campaigns that stick: Develop innovative, eye-catching campaigns that not only look great but drive real engagement—whether selling festival tickets, boosting tournament viewership, or increasing monthly user sign-ups. stay updated on gaming and esports trends, and continuously innovate to stay competitive.
• Campaign Management: Juggle multiple campaigns simultaneously, ensuring each one is delivered on brand, on time, and with maximum impact across platforms.
• Be the creative conductor: Sync with a talented team of creative freelancers and internal collaborators while overseeing the creation process, ensuring everything is aligned with the brand’s tone and the audience’s needs.
• Collaborate like a pro: Work closely with consumer marketing and social media to ensure that all efforts are aligned and executed flawlessly.

Who you are:

• Self-starter: Highly independent and self-motivated with a proactive work style.
• Project Management: Proven ability to manage multiple projects simultaneously from concept to completion, meeting deadlines in a fast-paced environment.
• Curious & Insightful: A strong curiosity to discover the most effective channels, voices, and campaigns for diverse audiences.
• Excellent Communicator: Outstanding communication skills with the ability to sync across departments, geographies, and cultures involved in the campaigns.
• Curious & Creative Problem Solver
• Collaborative Team Player
• Strong Communicator
• Adaptable & Flexible
• Have a Can-Do-Attitude 
• Strategic Thinking: Skilled at interpreting briefs, understanding strategic objectives, and crafting campaigns that align with business goals and resonate with the target audience.
• Creative Powerhouse: You love to generate the most creative, innovative ideas and deliver campaigns that turn heads and achieve results. You’re always pushing boundaries, and your work reflects your passion for creativity.
• Advanced Writing Skills: Be able to distill complex ideas into simple, impactful messaging that connects emotionally with audiences.
• Communication Skills: Strong verbal and written communication in English, able to present creative concepts clearly and incorporate feedback effectively.

Additional Information: 

• Collaborative Culture: Expect to work closely with cross-functional teams and external partners, ensuring a smooth and cohesive creative process across all channels.
• Travel: This role may require occasional travel to workshops, events, or festivals to ensure on-site creative execution and alignment with campaign objectives.
• Fast-Paced Environment: You’ll be working in a dynamic, ever-evolving industry, so flexibility and the ability to adapt quickly will be key.
• Growth Opportunities: The Brand Marketing Creative is still evolving, and this role offers plenty of opportunities for professional development and growth within the team.

Application information

Do you feel ready for the challenge of working at EFG? Join us for a game-changing career where we will shape the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form, including your earliest starting date and your desired salary.

Please apply by adding the requested documents: your CV or cover letter in English, preferably in PDF format.

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will examine your past studies, work experience, passion, and personal relationship with games and the relevant fit for the job you applied for.

If you are successful, you will be invited for an interview, and if you don’t qualify at this point, you will receive email notification feedback!

About us:

ESL FACEIT Group (EFG) is the world’s leading competitive gaming platform, combining ESL, the world’s leading independent esports company, and FACEIT, the leading digital destination for competitive gamers, offering the unique capability to deliver end-to-end solutions for players, publishers, developers, and partners. Through this combination, EFG is taking a long-term approach to increasing the sustainability and global footprint of competitive gaming in a world where it represents the fastest-growing entertainment vertical.

EFG is an equal opportunity employer. We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements

• Experience: 4-7 years in marketing, campaign development, or copywriting for both B2C (90%) and B2B (10%) audiences, with a strong portfolio to back it up. 
• Trendsetter: You’re always on the lookout for what’s next. With a keen sense of curiosity and radar for new trends, you push boundaries and find new ways to keep audiences captivated.
• You’re a creative force with big dreams and even bigger skills, ready to level up your career in the world of gaming and esports. You don’t just want to be part of the industry—you want to change it.
• Creativity Enthusiast: Crafting bold, game-changing campaigns is your passion. You know how to bring big ideas to life and can’t wait to help our brands connect with their audiences in fresh and exciting ways.
• Visionary Storyteller: You understand the magic of well-crafted messaging and how it can drive real business results. You’re a natural at turning ideas into stories that inspire, engage, and make an impact.
• Skilled Writer and Ideator: You love writing and ideating, taking complex ideas and turning them into a simple, emotional, and memorable copy that hits the mark every time. You love the creative process and can’t wait to share your next brilliant idea.
• Gaming at Heart: Whether you’re deep in esports or can’t stop playing your favorite game, your love for video games runs deep. You get the culture, understand the communities, and speak the language of gamers with authenticity and passion.
• Nice to have: Experience in an agency / Working within a creative marketing team is a plus.

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