Senior PSP IG Assistant

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Description

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UNHCR will continue to work with all stakeholders in China to ensure persons of concern receive adequate protection and assistance as well as to seek durable solutions for refugees.

The Private Sector Partnerships Service (PSP) sits within UNHCR’s Division of External Relations (DER) and is responsible for mobilizing resources and other forms of support from the private sector. In 2019, UNHCR China Office set up a new Private Sector Partnerships team to mobilize resources from the Chinese private sector to support our work globally. One of the key aspects in PSP’s work is to expand UNHCR’s engagement with the general public including UNHCR’s existing and potential supporters.

UNHCR China is seeking a data-sensitive, customer-oriented, and results-driven expert with a strong background in e-commerce and digital marketing. The ideal candidate will oversee the daily operations and maintenance of the UNHCR charity E-shop, develop and enhance the digital donation user journey, plan and execute marketing campaigns, and optimize the fundraising performance.

The incumbent will work under the direct supervision of the Senior PSP IG Associate, in close collaboration with the whole PSP team in China and other offices. The incumbent will work closely with digital fundraising partners, vendors, media agencies, influencers, and consultants.

This position is a UNOPS position with a contract which is renewable each calendar year.

Purpose and Scope of Assignment:

• Oversee the operations of UNHCR Charity E-shop, ensuring timely product launches in the shop. Develop and maintain product detail pages aligned with IG’s promotion plans.
• Utilize donor behavioral analysis to craft compelling copywriting for product detail pages and promotional materials based on textual introductions and images.
• Ensure the smooth and efficient operation of the e-shop’s back-end system through regular monitoring and maintenance.
• Employ data-driven strategies to enhance product conversion rates. Analyze various metrics (e.g., PV, CPC, average time) to test, optimize, and summarize the visual and content aspects of the e-shop homepage and product detail pages.
• Develop and implement product stocking strategies, analyzing E-commerce data to summarize donor preferences and optimize inventory.
• Formulate and continuously optimize pricing strategies based on UNHCR’s brand positioning and competitive price analysis.
• Collaborate with external vendors (e.g., international shipping and warehouse vendors) and cross- teams to ensure timely and successful promotions, campaigns and overall optimization.
• Improve donor experience and boost repeat purchase rates by optimizing the e-shop’s page flow design and purchase paths.
• Work closely with other IG team members, establish and manage donor database and donor developing strategies to increase donor loyalty and repeated donation rates.
• Work closely with PSP team members, plan and execute marketing campaigns around key dates to enhance average order value and sales revenue.
• Develop standardized procedures for pre-sales product introductions, after-sales product returns, complaints, and other issues to enhance donor service.
• Stay updated with the latest operational rules of digital channels such as Youzan and Tencent, implementing best practices to optimize e-shop performance.
• Explore new E-commerce expansion opportunities on emerging digital channels, test and learn the new perspectives.
• Share insights, supporter care cases, and new technology trends with the IG team. Maintain close communication to ensure requirements are accurately conveyed and tasks are executed on time.
• Provide E-commerce data support to IG team leader and assist in drafting individual giving reports. Summarize E-commerce performance, supporter data trends, and donor care-related findings and insights.
• Regularly export donor information from the shop, ensure the data confidential and safety, and integrate it into CRM system for optimized data analytics. Segment donors and share data insights cross teams if necessary.
• Prepare data, information, reports, and presentations on income, expenditure, and budgets. Develop work plans and budgets related to E-commerce activities.
• Undertake any other responsibilities as delegated by the supervisor.

Monitoring and Progress Controls:

• Supervision by Senior PSP IG Associate, optimize e-shop fundraising performance by setting key performance indicators (KPIs) for donation, average gift, repeat donation rate, click-through rate, conversion rate and other relevant metrics.
• Ensure all E-commerce fundraising targets and objectives are achievable met within the budgeted expenditure.
• Maximize fundraising opportunities while making sure all resources are used efficiently, and reasonable forecast ROI is achieved.
• Be responsible for preparing project reports and evaluations, support on IG annual plan and year-end report.
• Mid-year and year-end evaluations.

Qualifications and Experience:

Education:

• Completion of Tertiary Education with training in E-commerce, digital marketing, business or other related discipline.

Work Experience:

• Minimum 2 years working experience with High School Diploma or 1 year of experience with a Bachelor degree or higher in e-commerce platform operation experience in digital fundraising or digital sales.

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