Mission and objectives

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. In all of its work, UNICEF takes a life-cycle based approach, recognizing the particular importance of early childhood development and adolescence. UNICEF programmes focus on the most disadvantaged children, including those living in fragile contexts, those with disabilities, those who are affected by rapid urbanization and those affected by environmental degradation. UNICEF was created with a distinct purpose in mind: to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path. We advocate for measures to give children the best start in life, because proper care at the youngest age forms the strongest foundation for a person’s future. We promote girls’ education – ensuring that they complete primary education as a minimum – because it benefits all children, both girls and boys. Girls who are educated grow up to become better thinkers, better citizens, and better parents to their own children. We act so that all children are immunized against common childhood diseases, and are well nourished: no child should suffer or die from a preventable illness. We work to prevent the spread of HIV/AIDS among young people because it is right to keep them from harm and enable them to protect others. We help children and families affected by HIV/AIDS to live their lives with dignity. We are UNICEF, the United Nations Children’s Fund.

Context

UNICEF’s Regional Office for South Asia (ROSA), through support to Country Offices and strategic engagement with partners, including children and young people, contributes to winning support for the cause of children from decision makers and the wider public particularly on priority issues in South Asia. This includes providing technical assistance, capacity building and coordination to enhance digital advocacy in the region. In the past few years, UNICEF South Asia has achieved an unprecedented reach and engagement through its social media platforms with more than 3.5 million followers. Many of our audiences not only seek information but seek opportunities to engage in conversations on crucial issues concerning children’s wellbeing and rights. This position will support ROSA’s strategic focus to ensure greater understanding, participation, and meaningful engagement with our audiences – with a special focus on developing high-quality web articles and social media copy. In addition, the position will also assist in community management on all platforms where our audiences ask us questions about issues related to children and young people across the region.

Task Description

Within the delegated authority and under the supervision of the Communication Specialist and the Digital Communication Specialist or their designated mandated representative(s), the UNV Communication Associate – Digital Content and Community Management will: Writing Web Articles (50%)  Complete training on UNICEF DRUPAL system for website management and maintenance.  Research UNICEF ROSA’s advocacy and communication priorities and successes to develop a publication plan to create regular, high-quality written communication products and publications.  Lead the drafting of original advocacy and communication products (reports, web articles, blogs, policy briefs, key messages, human interest stories) as required.  Liaise with colleagues at ROSA and with UNICEF HQ and Country Offices to verify information, conduct interviews, fact-check stories and data and obtain clearances for their respective content.  Edit and proofread digital content including web articles, blogs, and similar content for concision, compelling language, and house style.  Lead the design and publication of new webpages using the DRUPAL system template.  Regularly monitor UNICEF Country Office websites to update the regional website story tracker.  Regularly monitor content’s success rate through Google Analytics and make content recommendations based on findings.  Provide website training and support to Country Offices as needed.  Serve as temporary backstop to manage country office websites, as required. Writing Social Media Copy (50%) Support the communication section to:  Conceptualize and create engaging content for social media, with a focus on writing content for different audience categories on social media platforms.  Work with relevant teams and sections within the office, to develop strategic content for social media.  Work with relevant sections to co-create plans for global advocacy priorities, as well as regional areas of acceleration and associated campaigns/moments.  Research youth social media trends and make recommendations on related UNICEF content.  Contribute key messages and content for campaigns and moments across all social media platforms used by ROSA.  Assist the communication section with additional tasks as required. Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:  Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);  Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;  Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities.  Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;  Assist with the UNV Buddy Programme for newly arrived UN Volunteers;  Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.  As an active UNICEF team member, efficient, timely, responsive, client-friendly and high-quality support to colleagues in ROSA will include: o Submitting high-quality, engaging web and social media content to the supervisor o Engaging and nurturing an online community that support children’s rights o Researching and recommending approaches that increase engagement with target audiences to strengthen engagement o Documenting best practices and sharing with Country Offices in support of community management efforts  Age, Gender and Diversity (AGD) perspective is systematically applied, integrated and documented in all activities throughout the assignment  A final statement of achievements towards volunteerism for peace and development during the assignment, such as reporting on the number of volunteers mobilized, activities participated in and capacities developed

Competencies and values

Ability to write clearly, succinctly and for varying audiences.  Excellent oral and written English language skills.  At least 3 years of professional work experience in the area of writing for web and social media.  Previous work experience with UNICEF or other UN agencies is an asset.  Passionate about championing child rights  Experience managing/moderating web and social media channels.  Experience creating a range of different content for web and social media.  Sound understanding of digital metrics to assess performance.  Accuracy and professionalism in the production and editing of documents and reports.  Strong research skills.  Knowledge of and interest in South Asia news and digital landscapes is an asset.  Creative, enthusiastic, solution-orientated.  Ability to work and adapt professionally and effectively in a challenging and multicultural environment.  Ability to respond to short deadlines and demonstrate a quick turn-around and execution of creative work.  Self-motivated, ability to work with minimum supervision; ability to work with tight deadlines.  Highly motivated, with a commitment to learning and growth within the assigned area of work.

Living conditions and remarks

As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials. National UN Volunteers are part of the malicious insurance plan.

Level of Education: Bachelor Degree

Work Hours: 8

Experience in Months: No requirements