Consultant – Videography

Stichting BRAC International (BI) is a leading non-profit organisation with a mission to empower people and communities in situations of poverty, illiteracy, disease, and social injustice. We design proven, scalable solutions that equip people with the support and confidence they need to achieve their potential. BRAC’s institutional expertise on successfully implemented programmes is applied across 10 countries, touching the lives of over 130 million people, where our models are adapted according to the country’s context.

BRAC Philippines launched its operations in the then Autonomous Region in Muslim Mindanao (ARMM) now BARMM in 2012, to implement the alternative delivery model project, a component of the Australian government-funded Basic Education Assistance in Muslim Mindanao program (BEAM-ARMM).

In April 2023, BRAC Philippines launched the Early Childhood and Development Project in the Philippines (BARMM) through the play-based curriculum that cultivates lifelong impact on children’s cognitive, social, emotional and motor skills, using a low-cost and highlight impact approach in 15 barangays in BARMM.

One of the key deliverables of the ECD Playlab centre in the Philippines is to develop and disseminate visibility materials across various media platforms to raise awareness and showcase its initiatives. This includes producing a 5-minute video that highlights the ECD Playlab centre’s mission, activities, and accomplishments. The video will provide an in-depth look at the centre’s role in promoting early childhood development, detailing its programs, services, and community engagement efforts. Additionally, it will showcase the tangible impact of these initiatives on children, families, and the broader community. By sharing this video on digital and traditional media platforms, the centre aims to inspire collaboration, attract potential partners, and emphasise the importance of investing in early childhood development.

Scope of Work

Planning and Concept Development

• Define the key messages, themes, and objectives of the video.
• Identify the target audience and appropriate media platforms for dissemination.
• Create a storyboard and script for the video production.

Content Gathering

• Capture video footage of the centre’s activities, facilities, community engagement, and the Green playlab.
• Conduct interviews with stakeholders, including children, parents, staff, and community leaders.
• Collect testimonials, success stories, and visual materials to highlight the centre’s impact.

Video Production

• Edit and compile the footage into a cohesive and engaging 2-3-minute video.
• Include subtitles, voiceovers, background music, and branding elements as needed.
• Review and finalise the video with input from stakeholders.

Dissemination Strategy

• Develop a distribution plan targeting digital (social media, websites) and traditional platforms (TV, community events).
• Schedule and implement video launches or premieres.
• Coordinate with partners and media outlets for wider reach.

Monitoring and Reporting

• Track engagement metrics (views, shares, comments) across platforms.
• Collect feedback from viewers and stakeholders.
• Prepare a report summarising the process, results, and lessons learned for future visibility campaigns.

Deliverables:

Storyboard and Script

• A well-structured storyboard and script outlining the flow and key messages of the 2-3 minutes video.

Raw Footage and Interviews

• High-quality video recordings of the centre’s activities, facilities, and community engagement.
• Testimonials and interviews with stakeholders, including children, parents, staff, and community leaders.

Edited 2-3 minutes video

• A professionally edited, engaging video that showcases the ECD Playlab centre’s initiatives, impact, and importance in the community.
• Inclusion of subtitles, voiceovers, music, and branding elements for accessibility and appeal.

Dissemination Plan

• A detailed strategy for distributing the video across digital and traditional media platforms, including timelines and target audiences.

Engagement Metrics and Final Report

• A summary report detailing the video’s reach and impact, including views, shares, comments, and stakeholder feedback.
• Recommendations for improving future visibility campaigns.

Timeline: March 14- April 4, 2025