Head of Marketing

Head of Marketing

(Maternity Cover)

Deliveroo

Brussels, Belgium

Key Responsibilities

Team Leadership & Operations

• Manage the local marketing team structure and optimize ways of working to ensure efficient execution of marketing initiatives;
• Foster a data-driven and high-performance team culture.

Country Marketing Strategy

• Develop and refine the local marketing strategy, ensuring it aligns with business objectives and local market nuances;
• Lead creative and communication strategies to enhance brand positioning and drive impactful marketing activities.

Annual Planning & Budgeting

• Oversee the annual marketing planning process, including budget allocation and goal setting;
• Utilize data sources such as YouGov, Brand Index, and Econometrics to inform strategic decision-making.

Cross-Functional Collaboration

• Partner with central marketing functions (Media, Brand, Promotions) to activate brand positioning through effective media and campaign execution;
• Work closely with local commercial, operations, and finance teams to ensure marketing strategies align with broader business goals.

Campaign Execution & Performance Management

• Develop and implement integrated 360-degree marketing campaigns, ensuring seamless execution across channels;
• Adapt global frameworks to local market needs, engaging local marketing and central teams to maximize efficiency and impact.

Reporting & Insights

• Monitor key business growth indicators, identify trends, and provide actionable insights to drive performance improvements;
• Share best practices and campaign learnings across teams to continuously optimize marketing efforts.

Innovation & Problem-Solving

• Identify growth-limiting challenges and develop creative, data-driven solutions to overcome them;
• Advocate for the customer while balancing commercial priorities and collaborating with internal stakeholders (Growth, Product, BI, Brand).

About You

The role requires a strategic and commercial mindset, knowledge of marketing best practices across channels and countries, strong analytical skills, and experience in communicating effectively with senior level business stakeholders and across markets:

• Senior experience (+10y) in strategic and operational marketing (across channels) and commercial acumen;
• Strategic planning and financial planning experience (Annual budgeting);
• Customer obsessed and analytical: Experience in translating qualitative and quantitative customer data into insights and actions;
• Strong bias for action and can-do attitude, with the ability (and curiosity) to connect the dots between different workstreams, data sources, and teams;
• Commercial mindset and experience in making trade-off decisions between marketing channels and focus areas, and prioritising budget and resources to maximise value for the business;
• Team Management experience;
• English proficiency plus Dutch or French proficiency;
• Excellent verbal and written communication and ability to present and visualise complex data & topics to executive level stakeholders;
• Stakeholder management and relationship builder across teams and functions;
• Comfortable in a fast paced environment;
• Experience at a top-performing retail/eComm/tech/FMCG company is a nice to have.

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