Individual Giving Launch Campaign & Capacity Building

Position description

Consultancy Title: Individual Giving Launch Campaign & Capacity Building
Development – Remote

Location: Remote (consultant sought with extensive experience in the US market)
Duration: ASAP – 30 May 2026

1. Background

Together for Girls (TfG) is a global partnership and registered US 501(c)(3), founded in 2009 that connects partners around a common cause: to end sexual violence against children and adolescents. Together for Girls uses an innovative model of data, advocacy and action to improve violence prevention, healing and justice, drive lasting change and create a safer world for all.

In 2026, TfG will launch its first-ever individual giving (IG) program to establish individual giving as a sustainable and flexible revenue stream that complements the organization’s existing funding from foundations and institutions. This consultancy will support the design of the IG campaign launch, with a focus on mid-level monthly gifts, recognizing that successful individual giving must be closely aligned with TfG’s advocacy and communication campaigns.

TfG is seeking a consultant with deep experience in the US individual giving market and campaign-based fundraising to design the 2026 launch and strengthen internal capacity for future campaigns.

2. Purpose and Objectives

We are a small organisation with a fundraising team of three, and our intention is to establish an IG program that is proportionate to our current capacity. In the initial phase, the focus will be on designing and launching a modest, sustainable programme that complements our existing communications, campaigns, and advocacy work, rather than creating a large standalone fundraising operation.

We see this as a foundational period: prioritising clear strategy, achievable early activity, and systems that can scale over time. Success in this phase will be defined less by short-term income growth and more by putting in place the core building blocks for future expansion – including positioning, supporter journeys, messaging, and realistic testing of channels.

We expect the consultant to help us define what a right-sized launch looks like for an organisation of our scale, ensuring recommendations are practical, prioritised, and aligned with the capacity of a small team. The longer-term aim is to grow the programme incrementally as organisational resources, audience insight, and internal capability develop.

Two major organizational campaigns frame this work:

May 2026: Launch of the Out of the Shadows Index (OOSI), TfG’s flagship advocacy and communications initiative, which will also serve as the public launch moment for TfG’s individual giving and monthly giving program.
November 2026: The Violence Against Children (VAC) Ministerial Conference, a key global advocacy opportunity and anchor for a second individual giving campaign push.
Specific objectives are to:

Review and strengthen TfG’s Individual Giving Strategy (2025-2028), with a focus on donor-centered messaging, campaign structure, and donor journeys.
Design and support the launch of TfG’s first individual giving and monthly giving campaign, aligned with the Out of the Shadows Index launch in May 2026, and running up to the EVAC Ministerial Meeting in November 2026.
Build the capacity of Development, Communications, and Advocacy teams to plan and deliver integrated fundraising campaigns that support long-term donor retention and growth.

3. Scope of Work

The consultant will be responsible for the following:

3.1 Review of the Individual Giving Strategy

Review TfG’s Individual Giving Strategy (2025-2028), with a primary focus on Pillar 2: Compelling, Donor-Centered Messaging and Campaigns.
Alongside the Consultant working on Strategic Messaging & Case for Support Copywriting, ensure the Case for Support and messaging principles, are fit for an IG audience.
Evaluate alignment with priority donor segments:
Individual philanthropists (major donors) seeking flexible, problem-solving investments.
Mid-level and monthly donors engaging through accessible, community-oriented giving.
Identify gaps, risks, and opportunities related to campaign cadence, donor journeys, stewardship, and cross-team coordination.
Deliverable:

A concise written recommendations brief with prioritized, actionable suggestions to strengthen the strategy.
A one-hour presentation/walk through with the Development team for Q&A

3.2 Design of the 2026 Individual Giving Launch Campaign

Develop a clear, compelling campaign concept and narrative aligned with the Out of the Shadows Index, and the interconnection with the EVAC Ministerial later in the year.
Translate advocacy and policy messaging into donor-centered value propositions appropriate for a US-based individual giving audience.
Define campaign objectives, success metrics, target audiences, and fundraising goals for 2026.
Design a high-level donor journey, including acquisition, conversion to monthly giving, early stewardship, and upgrade pathways.
Advise on campaign timing, sequencing, channels, and core assets (e.g., email, digital storytelling, landing pages, leadership engagement moments).
Ensure ethical, survivor-centered storytelling and alignment with TfG safeguarding principles.
Deliverables:

May 2026 launch campaign concept and messaging framework.
High-level campaign plan and timeline.
Draft donor journey and campaign logic model.

3.4 Capacity Building and Training

Design and deliver a 1.5 hour interactive training sessions for Development, Communications, and Advocacy teams.
Training topics may include:
Donor-centered fundraising in advocacy-driven organizations.
Fundraising campaign planning aligned with communications and policy moments.
Translating advocacy messages into fundraising narratives.
Cross-team coordination and campaign execution.
Provide practical tools or templates to support future campaigns.
Deliverables:

Training session delivered by mid April 2026.
Supporting materials (slides, templates, and/or guidance notes).

4. Timeline

March: Contract start and onboarding.
March – April: Strategy review and campaign concept development.
Late April: Training delivered and completion of the campaign launch plan.
30 May 2026: Completion of all deliverables.

5. Management and Coordination

The consultant will report to the Senior Director of Development and work closely with the Development Officer. They will also engage and coordinate with the consultant working on Strategic Messaging & Case for Support Copywriting. Regular check-ins will be scheduled to ensure alignment and timely delivery.

TfG will provide relevant background materials, access to staff, and timely feedback.

6. Consultant Qualifications

The ideal consultant will have:

Demonstrated experience designing individual giving or mass fundraising campaigns for US-based or internationally focused nonprofits.
Strong expertise in donor-centered messaging and campaign strategy.
Experience aligning fundraising with advocacy, policy, or communications campaigns.
Proven facilitation and training experience with cross-functional teams.
Familiarity with US individual giving markets, 501c3 compliance considerations, and donor behavior.

7. Proposal Submission

Application instructions

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