Analyst, ABDM


The Clinton Health Access Initiative, Inc. (CHAI) is a global health organization committed to our mission of saving lives and reducing the burden of disease in low-and middle-income countries. We work at the invitation of governments to support them and the private sector to create and sustain high-quality health systems.

CHAI was founded in 2002 in response to the HIV/AIDS epidemic with the goal of dramatically reducing the price of life-saving drugs and increasing access to these medicines in the countries with the highest burden of the disease. Over the following two decades, CHAI has expanded its focus. Today, along with HIV, we work in conjunction with our partners to prevent and treat infectious diseases such as COVID-19, malaria, tuberculosis, and hepatitis. Our work has also expanded into cancer, diabetes, hypertension, and other non-communicable diseases, and we work to accelerate the rollout of lifesaving vaccines, reduce maternal and child mortality, combat chronic malnutrition, and increase access to assistive technology. We are investing in horizontal approaches to strengthen health systems through programs in human resources for health, digital health, and health financing. With each new and innovative program, our strategy is grounded in maximizing sustainable impact at scale, ensuring that governments lead the solutions, that programs are designed to scale nationally, and learnings are shared globally.

At CHAI, our people are our greatest asset, and none of this work would be possible without their talent, time, dedication and passion for our mission and values. We are a highly diverse team of enthusiastic individuals across 40 countries with a broad range of skillsets and life experiences. CHAI is deeply grounded in the countries we work in, with the majority of our staff based in program countries.

In India, CHAI works in partnership with its India registered affiliate William J Clinton Foundation (WJCF) under the guidance of the Ministry of Health and Family Welfare (MoHFW) at the Central and States’ levels on an array of high priority initiatives aimed at improving health outcomes. Currently, WJCF supports government partners across projects to expand access to quality care and treatment for HIV/AIDS, Hepatitis, tuberculosis, COVID-19, common cancers, sexual and reproductive health, immunization, and essential medicines.

Learn more about our exciting work:

Project Background:

Launched in September 2021, the Ayushman Bharat Digital Mission (ABDM) seeks to power India’s quest for Universal Health Coverage by creating the interoperability required for digital health technologies and platforms to ‘speak’ seamlessly to each other, thereby making healthcare interventions more affordable and accessible for all Indian citizens.

Central to ABDM is the principle of consent, and the concept of a health account (Ayushman Bharat Health Account or ABHA). An Indian Citizen can create an ABHA and link their personal health and / or medical records to this account. Using the ABDM’s Consent Manager functionality, they can then share their records with any other system that is ABDM-enabled. For instance, if they have been referred to a specialist for a consultation, they may provide them with access to diagnostic and other records that provide the specialist a comprehensive view of their medical history. Similarly, at the registration desk of a hospital, instead of waiting in a long queue, a patient can simply scan a QR code and transfer basic details about themselves (attached to their ABHA) to the hospital’s registration system and receive a ‘token’. This ‘scan and share’ functionality has been deployed across 2900 facilities across the country and has already generated over 1 crore tokens. It remains, however, just one example of the utility of ABDM. Many more such functionalities and use cases of that unlock the full potential of ABDM are on the anvil.


There has already been tremendous progress in the adoption of ABDM:

  • Around 500 million ABHA created
  • Over 320 million health records linked to ABHAs
  • Over 220,000 health facilities registered and verified (on the Health Facilities Registry)
  • Over 250,000 health professionals registered and verified (on the Healthcare Professionals Registry)
  • Over 150 partners have made their systems ABDM-enabled

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The National Health Authority (NHA), an autonomous government institution, manages the implementation of ABDM across the country and WJCF supports its vision to strengthen the roll-out and scale-up this transformative digital health initiative. Our focus is on driving adoption of ABDM among healthcare providers, especially private sector physicians. ABDM’s progression to date has been led largely by the government sector and increased adoption by the private sector will help unleash its full potential. A key constituency in the private sector are doctors, who are not only the main ‘consumers’ of health and medical records (on the basis of which they make their diagnoses and prescribe care) but also the main ‘producers’ of these records.

We support the NHA in this endeavour in two main ways – facilitating outreach to healthcare professionals through platforms such as conferences, workshops, webinars, and through a ‘microsite’ engagement model based on in-person one-on-one engagement with providers and hospitals.

Position Summary:

WJCF is looking for an Analyst to help drive adoption of ABDM among healthcare professionals through platform outreach. The objective is to create awareness about ABDM (and more broadly, the value proposition of digitization) among healthcare professionals to onboard them on Healthcare Professionals Registry (HPR). To achieve this, the Analyst will work as part of a small team that will leverage various platforms, including, medical conferences, continuing medical education (CME) sessions, workshops, and webinars. This would require active communication and coordination with multiple stakeholders, such as NHA, various state-level ABDM officials, state- and local-level authorities, professional bodies and associations of healthcare professionals, management of healthcare institutions, among others. The approach will involve designing and implementing an effective communication strategy that helps the team in reaching maximum number of healthcare professionals in a limited time frame and with compelling messages to ensure that they are well aware about ABDM and about the process to become part of the mission.

This role provides an excellent opportunity for individuals who would like to be at the heart of and directly influence the nascent and fast-moving digital health journey in India as the selected candidate will work directly from the National Health Authority’s Delhi Office.


  • Working closely with stakeholders at NHA to design and implement an effective communication strategy for creating awareness about ABDM and onboarding healthcare professionals on HPR.
  • Supporting key NHA and state-level ABDM officials to identify and participate in medical conferences, workshops, and CME sessions to convey benefits of becoming a part of the ABDM ecosystem.
  • Regularly hosting webinars and conducting in-person workshops, in partnership with NHA, to conduct live demonstrations for HPR registration process and resolve queries raised by the participants.
  • Engaging professional bodies and associations of healthcare professionals to leverage their existing communication channels (sessions, newsletters, magazines, blogposts, and such others) for spreading awareness about ABDM among their members.
  • Working closely with communication and research partners to sharpen the articulation and methods of conveying the value proposition of ABDM to healthcare professionals.
  • Systematically monitoring progress, documenting, and distilling insights and reporting them to key stakeholders, as needed.
  • Exploring other innovative ways to reach out and engage healthcare professionals to enable them to participate in India’s digital health journey.


  • Master’s/Bachelor’s degree in management, communication, journalism, public relations, marketing or allied areas.
  • Minimum of 2 years of ork experience in management consulting, public health, marketing, public relations/ communication, or allied areas.
  • Proven performance in a fast-paced, results driven environment.
  • Excellent analyticaal (qualitative and quantitative) skills and communication (written and verbal) skills.
  • High level of proficiency in Microsoft Office, particularly Excel, PowerPoint and Word.
  • Willingness to travel to states if required and for extended periods (up to 40% travel).
  • Ability to think strategically, handle ambiguity, and problem solve in a fast-paced, limited-structure, multicultural environment.
  • Commitment to integrity, humility, open-mindedness, tenacity and resourcefulness.
  • Posess a learning mentality.
  • Willingness to speak up, and then to commit once a decision is taken.
  • Fluency in English and Hindi.


  • Experience working in a multi-stakeholder environment and / or government stakeholder management experience.
  • Experience in e-governance or digital health programs in India.
  • Ability to navigate complex processes and influence decision-making in a professional and collaborative manner.
  • Fluency in additional Indian languages.

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