Associate Director New Product Marketing/Launch Strategy – Pharmaceuticals

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

This is where your ideas lead to success

Local candidates will be given priority, with out of state candidates considered on a case by case basis.

As an Associate Director New Product Marketing/Launch Strategy – Pharmaceuticals for the US and Canada market, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a great teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we’re not just promoting the latest life-saving products; we’re thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

What you’ll be doing

Baxter is a global leader in specialty injectables, drug compounding and anesthesia that addresses unmet patient needs in the therapeutic areas of pain, critical care, anti-infective and oncology. Our comprehensive pharmaceuticals portfolio contains injectables (including ready-to-administer products), inhaled gases and compounded medications, and is designed to expand access to products that simplify medication preparation and support patient safety.

The North America pharmaceutical market is significant, profitable, and still growing. We are a leader in hospital products with a portfolio of differentiated premix injectables and generic injectable products and are focused on expanding our Product Portfolio by bringing multiple new products to market each year.

This role will manage and implement our Pharma’s launch strategy for upcoming launches. The role requires an experienced and entrepreneurial marketer with a solid understanding of launches, capable of contributing to various marketing areas.

• Drive pre-commercialization efforts and launch execution for assigned products including marketing/tactical plans and pricing strategy with the goal of growing market share and revenues.
• Work closely with sales teams to drive customer product awareness and adoption
• Source and provide market feedback and deploy tactical plans to enhance the value of product portfolio through product launch and life cycle management.
• Develop marketing strategy for each channel, analyze external environment, market trends, customer behavior to produce forecasts for new launches.
• Develop annual sales forecast, the latest outlook and 5-year view of strategic plan. Prepare product forecast in collaboration with Finance, Regulatory, Sales, Supply Chain, IP, BD, Global Marketing & Portfolio teams.
• Drive product management for assigned product portfolio, track product sales performance, forecast demand, allocate inventory, and ensure adjustment of production and pricing accordingly.
• Conduct secondary research on products, customers and competitors, therapeutic risks, and opportunities; monitor FDA, industry, product, and competitor development; generate data-based report for decisions on product management as well as new product selection.
• Plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), and implement within budget.
• Prioritize resources and activities towards the excellence and establish the appropriate processes and critical metrics to implement and track, reporting progress and insights regularly to key partners involved.

What you’ll bring

• Bachelor’s degree required; business (BA/BS) or Life Sciences preferred; MBA preferred.
• 10+ years of relevant business and/or marketing experience with strong experience in launching generic or other hospital injectables products. Experience launching branded 505 (b)(2)s is a highly preferred.
• Broad understanding of US pharmaceutical industry including IP, regulatory, supply chain, quality, technical operations, compliance, commercial operations, market access, pricing and contracting, and medical.
• Solid understanding of pharmaceutical data sources e.g. IQVIA, Symphony, FDA etc.
• Promotional marketing experience including digital marketing
• Ability to understand complex issues and their implications even if limited information is available.
• Experience influencing cross-functional teams and partnering successfully in a highly matrixed environment.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $160,000 – 220,000. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses and long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law 

EEO is the law – Poster Supplement 

Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

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