Consultancy: Social Media Content Req. # 559295

United Nations Entity for Gender Equality and the Empowerment of Women (UN WOMEN)


Job no: 559295
Contract type: Consultant
Duty Station: New York
Level: Consultancy
Location: United States
Categories: Programme Management

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope.

Consultancy Title: Social Media Content Consultant

Section/Division/Duty Station: Generation Unlimited/ Programme Group, New York HQ

Duration: March 2023 to February 2024

Home/ Office Based: REMOTE


If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you. For 75 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.


Purpose of Activity/ Assignment:

The fundamental mission of UNICEF is to promote the rights of every child, everywhere. Over the decades, UNICEF has worked to protect the rights of children of all ages — from earliest childhood through adolescence – and will continue to deliver for all children and adolescents under the five goal areas of the Strategic Plan. In recent years, UNICEF’s work to support the unique needs of adolescents has gained momentum, as the challenges facing them have come more sharply into view. The second decade of life is a time of tremendous opportunity – but for far too many adolescents, great risk and increasing challenges.

Building on work across the UN with and for young people, and in line with the UN Youth Strategy, UNICEF in 2018 launched a new global partnership dedicated to skilling and connecting young people, aged 10-24, to opportunities in employment, entrepreneurship and social impact.  Generation Unlimited (GenU) is centred on finding new ways to ensure that every young person is in school, learning, training, or employment by 2030 — with a focus on those in the greatest danger of being left behind, including girls, the poorest, those with disabilities, young people on the move and those affected by conflict and natural disasters. This partnership brings together leaders from governments, UN agencies, the private sector, academia, international and civil society organizations, and young people to identify, co-create and scale up innovative solutions to expand opportunities for youth. Young people participate meaningfully in the co-creation of solutions by informing, advising, and helping in implementation every step of the way.

To drive awareness and advocacy around the youth skills-to-opportunity gap and inspire action to better prepare young people for the future of work and life, GenU is piloting a new communications approach which relies on leveraging the reach and influence of its public-private-youth partners. To plan and implement this pilot project, GenU requires the services and

expertise of a social and digital media content consultant who will create messaging and assets tailored for a diverse set of partners and optimize for performance across owned and partner platforms. The learnings from this project will inform GenU’s advocacy and communications strategy roadmap.

The consultant will be offered a 12-month contract paid on receipt of each deliverable that is part of this project.

Scope of Work:

Under the supervision of the Communication Specialist, the consultant will create content in different formats, including text, video and graphics, highlighting public-private-youth partner stories, perspectives and products to be leveraged via partner channels. Assets for the new communications pilot approach must align with the overall advocacy strategy, thus requiring coordination with the Programmes and Partnerships teams and the Young People’s Action Team as needed.

They will create an engagement plan for partner-related content on owned and partner channels, monitoring and responding to the partner story, perspective or product shared on social media. The results from the project will be shared with the Communications team to inform next steps as part of the advocacy and communications strategy.

The consultant will be responsible to:

# Develop social media content as part of new communications pilot project to leverage reach and influence of partners.

# Create long-form stories including blogs, features and interviews for social media and the GenU website, liaising with the Programmes Team and the Young People’s Action Team as needed.

#  Monitor and respond to queries and responses on partner content and channels

# Assess and share learnings on partner content and channel engagement at the end of the project

Terms of Reference / Key Deliverables: 

  • Deliverable 1: Prepare mini report with a list of appropriate responses for partner content engagement and identifying examples of posts from owned and partner channels as opportunities for community engagement
  • Deliverable 2: Social engagement guide prepared for channels with a list of appropriate responses for partner content engagement
  • Deliverable 3: 15 social media assets (visual and text) created for stories, perspectives and/or products featuring six Youth Partners
  • Deliverable 4: Report on number of posts posted per Youth partner and learnings on collaboration efforts
  • Deliverable 5: 15 social media assets (visual and text) created for six Founding Partners.
  • Deliverable 6: 15 social media assets (visual and text) created for six public sector Partners.
  • Deliverable 7: Report on number of posts posted per Founding Partner and learnings on collaboration efforts
  • Deliverable 8: Report on number of posts posted per Public Sector partner and learnings on collaboration efforts
  • Deliverable 9: Six long-form text stories based on Youth partners for the website and/or social media
  • Deliverable 10: Six long-form text stories written on Founding Partner story, perspective, or product for the website and/or social media
  • Deliverable 11: Six long-form text stories written on Public Sector Partner story, perspective, or product for the website and/or social media
  • Deliverable 12: Deck created with insights on performance of posts created for all partners leveraging their channels, and related engagement efforts



  • Bachelor’s in Communications, marketing, design, innovation, social science or related field. 

Work experience:

  • Minimum 2 years of work experience including internships and apprenticeships in graphic design and digital storytelling; Expert level user of graphic and video design software such as Canva, Adobe Illustrator, In-Design, InVideo, Adobe Premiere, Final Cut Pro ; Experience in using scheduling and analytics software such as Hootsuite, Talkwalker ; Experience in creating graphic content for diverse stakeholders, such as youth platforms, governments, civil society organizations or businesses; Experience with treatments for social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn; and ability to manage multiple priorities within specified timeframes.


  • Completed profile in UNICEF’s e-Recruitment system and provide Personal History Form (P11) Upload copy of academic credentials
  • Financial proposal that will include:
  • your rate (in US$) for each deliverable listed in the terms of reference.
    • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
    • Any other estimated costs: visa, health insurance, and living costs as applicable.
    • Indicate your availability
  • Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
  • At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
  • Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit  here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

Advertised: 08 Feb 2023 Eastern Standard Time
Deadline: 22 Feb 2023 Eastern Standard Time

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