Digital Marketing & Growth Hacking Manager

Your responsibilities

• Ownership over ticket sales growth for our existing events and helping launch new experiences and products into our community.
• Line management of Social Media Content & Community Marketer and reporting to company leadership on marketing and sales work
• Create paid advertising strategy and run all paid digital advertising campaigns across Meta, Google, Tiktok and any emerging platforms such as Pinterest, Snapchat etc.
• Continually audit and improve our marketing and analytics tracking to ensure consistent and reliable data, debugging and solving any issues with the support of our developers where required.
• Create and manage a website conversion rate optimisation (CRO) strategy, implementing an ongoing testing regime to understand and improve key macro and micro conversions and ultimately improve the effectiveness of our marketing funnels.
• Management of website content.
• Work with our analytics platforms as well as session recording and variant testing tools to attribute revenue to marketing efforts, provide insights to the business on customer behaviour, and uncover opportunities for growth and efficiency.
• Create and operate a systematic approach to experimenting with marketing/growth ideas and rapidly scaling successful ones.
• Collaborate with content marketer with technical SEO guidance (eg information schemas) and in analysing keyword opportunities.
• Collaborate with content marketer on content strategy and analysis to improve content provided for advertising purposes.
• Making minor edits to creative and copy provided for advertising purposes.
• Collaborate with product and operations team members to embed marketing into our digital experiences, events and physical products to improve customer retention and referrals.