Director, Marketing Data Sciences

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Marketing Data and Advanced Analytics team is at the centre of marketing strategy and innovation at CIBC, focused on driving growth, engagement and retention across our entire base. We work across different enterprise teams at CIBC helping them understand and serve our clients and Canadians better each day. We apply best practices in marketing measurement, descriptive and predictive analysis, machine learning, artificial intelligence and leverage the latest in big data technology platforms.

Reporting into the Senior Director of Marketing Data and Advanced Analytics, this role is responsible for leading a marketing sciences practice, delivering on strategic priorities, managing and maintaining MLOps and other enterprise governance frameworks, delivering complex advanced models and AI solutions in service of enterprise goals. This Director will lead, manage and mentor a small team of Junior and Senior Data Scientists. This role requires a hands-on approach to solving problems, planning and managing change related to all aspects of marketing sciences delivery.

At CIBC we enable the work environment most optimal for you to thrive in your role you’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. 

How you’ll succeed  

• Advocate the Use of Advanced Analytics and AI to Address Strategic Marketing Priorities – Become the trusted Advanced Analytics & AI partner to partners across the enterprise within retail, wealth and distribution teams and successfully manage and deliver on key marketing sciences programs, while ensuring the solutions are fit-for-purpose and scalable. 
• Oversee and Complete the Implementation and Evaluation of Proposed Models – Lead the team to create, validate and monitor both traditional AI/ML and GenAI based solutions that deal with both structure and unstructured data sets; Provide the solution end-to-end from scoping to completion. Refresh or revise the solution as business needs evolve or based on the monitoring results.  
• Provide Effective Leadership – Lead a high performing functional team, develop team and individuals’ capabilities by coaching and providing training and learning opportunities; Hire the right talent that align with individual competencies with job requirements and business goals. Set appropriate context to ensure the team’s alignment to the business unit’s priorities and CIBC’s overall goals. Manage performance by providing constructive and fair feedback through ongoing touchpoints and year-end process. Remove obstacles and set expectations that align with business objectives. Ensure team members are following the responsible use of AI and Data best practices in their day-to-day responsibilities, by adhering to various CIBC policies, guidelines and standards.   

 
Who you are 

• You’re a passionate innovator, collaborator, and leader who is up for the challenge of building the bank of the future and delivering solutions that meet our clients and employees’ changing needs.  
• You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.  
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do.  
• You’re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.  
• You demonstrate advanced knowledge of traditional AI techniques in prediction, classification, forecasting, optimization, and/or GenAI techniques.  
• You have extensive hands-on experience with modern data science and machine learning languages and toolkits including: Python, PandasAI, scikit-learn, XGBoost, Tensorflow, Pytorch. Additionally, you have strong coding skills, knowledge of SQL, DevOps tooling and experience with one or more cloud services.  Solid project management and demonstrated ability in the successful delivery of large, high impact and multi-faceted projects.
• Applied AI experience within Marketing or sales functions is desirable.
• You’re a certified professional. You have an MBA with a specialization in Decision Sciences, Data Sciences or Analytics, or a M.S. or Ph.D. in Mathematics, Economics, Statistics, Computer Science, Electrical and Computer Engineering, or equivalent degree.  
• You have strong analytical and problem-solving skills to develop unique solutions to complex and abstract issues and to provide interpretive advice to business and functional leaders.   
• Strong influential/negotiations skills sufficient to recognize and respond to concerns of multiple interests and to lead/shape the decision making process in situations that involve complexity and ambiguity.
• Well-developed communication and relationship management skills to convey technical information in understandable terms; superior blend of consulting and analytical skills. Flexibility to adapt to and lead in an evolving environment with shifting priorities.  
• Strong management/leadership skills to lead and  motivate a high performing, professional and diverse workforce. 
• Comprehensive knowledge of financial services.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.  

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Artificial Intelligence (AI), Data Analysis, Data Science, Leadership, Marketing Analytics, Marketing Strategies, Performance Marketing