La Posada Hotel
Job title:
Director of Sales & Marketing
Company
La Posada Hotel
Job description
Job Title: Director of Sales and MarketingPay: $85,000 – $95,000 per yearLocation: La Posada Hotel, Laredo, TXJob Type: Full-timeOverviewLa Posada Hotel is seeking a highly motivated and experienced Director of Sales and Marketing to join our team. Our Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for segments to include group, business transient/Negotiated & Banquet and Catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property Sales teams (Rooms & Catering) to insure budgeted revenues are met or exceeded against established goals and budgets. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan with our third party organization designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.Responsibilities
- Responsible for leading & driving top line revenue for all revenue streams in the hotel.
- Assesses & reacts to market trends, market share & the competitive hotel environment.
- Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a
traditional hotel reporting.
- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, SWOT analysis & monitor new supply.
- Develop/implement key segment strategy & managing key accounts (both existing & target).
- Design effective sales deployment schemes & market assignments.
- Develop sales goals designed to achieve budget & market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity & travel schedule.
- Develop and implement sales and marketing strategies to increase revenue and occupancy rates
- Manage and lead the sales and marketing team
- Develop and maintain relationships with key clients and partners
- Conduct market research and analysis to identify trends and opportunities
- Develop and manage the sales and marketing budget
- Collaborate with other departments to ensure a seamless guest experience
- Develop and implement pricing strategies to maximize revenue
- Monitor and analyze sales and marketing performance metrics
- Minimum of 3 years’ experience as a hotel sales leader.
- Experience dealing with/communicating with ownership groups and asset management.
- Proficient in managing/using sales automation (DELPHI) & PMS systems.
- Experience working collaboratively with revenue management.
- Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
- Must be proficient in MS Office including Word, Excel, and Power Point.
- Must be able to multitask and prioritize departmental functions to meet deadlines
- Strong leadership and management skills
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment and meet deadlines
- Strong analytical and problem-solving skills
- Proficient in Microsoft Office and CRM software
La Posada Hotel offers a competitive salary and benefits package, including health insurance, 410(k) plan, and paid time off. If you are a results-driven individual with a passion for sales and marketing, we encourage you to apply for this exciting opportunity.Compensation details: 85000-95000 Yearly SalaryPI96ae5cb5272a-8722-34685367
Expected salary
$85000 – 95000 per year
Location
Laredo, TX
Job date
Thu, 25 Jul 2024 07:19:56 GMT
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