Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals)

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals)

Bayer US Pharmaceuticals is committed to delivering on its mission Health for All, Hunger for None by advancing a portfolio of innovative treatments. As we advance our operating model towards Dynamic Shared Ownership (DSO) with an even stronger focus on customer oriented and mission-based work, the goal of the Field Deployment and Incentives team is to shape and operationalize Go to Market Strategies and Incentives for the Customer Engagement/Sales team as a key enabler to delivering on the revenue goal of $4BN by 2028.

The Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals), reports into the VP, Field Force Operations and is responsible for leading the team for three key functions within the customer engagement organization, which includes Segmentation & Targeting, Field Alignment and Incentive Compensation. At the core of this role, they will be the lead to brand, field, medical and market access leadership on aligning brand strategy with field alignment adjustments and sizing, segmentation & targeting plans, incentive compensation and awards programs and driving operational effectiveness in alignment with the Field Operations vision across the entire Bayer Pharmaceutical Enterprise.

In addition, they will modernize core processes and technology, and champion AI‑enabled transformation that will allow their team to provide locally customized solutions that raise field performance, outcomes and experience—while role‑modeling DSO behaviors and cross‑portfolio collaboration.

This position is based in Whippany, NJ. Relocation may be available for the selected Candidate.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals), are to:

Strategic Leadership & Transformation

• Act as the strategic lead for US Pharma Customer Engagement leadership, ensuring alignment of go-to-market deployment and incentive/awards programs with the enterprise strategy and DSO operating model.
• Lead a collaborative approach of their team across the US Pharma ecosystem for key inputs into the deployment models; collaborate with franchise and market access leadership to ensure full alignment to strategy.
• Leverage industry benchmarking and insights from the US Pharma strategy to drive innovation and continuous improvement across the core processes and tools of the Field Force Deployment and IC function.
• Define a multi‑year transformation roadmap, executed through 90-day sprints, across people, process, and technology, including operating model, roles/skills, workflows, platform modernization, and vendor ecosystem.
• Establish clear outcome metrics (revenue impact, coverage quality, fairness, speed, and cost‑to‑serve) and drive continuous improvement using industry benchmarks.

Targeting & Segmentation; Territory Alignment

• Lead development of optimal go‑to‑market deployment models focused on high‑opportunity HCP/HCOs; recommend and execute sizing, structure, and alignment for Customer Engagement teams and Market Access (e.g., CVR, Oncology, Hematology, Women’s Health).
• Oversee development and optimization of deployment models, territory sizing, and call-plan strategies using advanced analytics and market insights.
• Manage field team roster processes and ensure appropriate credentialing of all field personnel in line with customer requirements.

Incentive Strategy & Operations

• Direct design and governance of core and supplemental incentive plans, awards programs, and budget management (~$80MM), ensuring fairness, compliance, and audit readiness.
• Partner with Finance to manage and optimize the incentives budget with accurate projections and accrual recommendations; evaluate levers such as pay curves and quota‑setting.
• Ensure policy/process stewardship with HR and legal, audit readiness, and efficient downstream operations (data processing, reporting for field, and payroll).

AI, Data & Technology Enablement

• Guide adoption of AI/ML and digital platforms for predictive targeting, quota setting, and operational efficiency, ensuring transparency and measurable impact.
• Lead the evolution of an end‑to‑end incentives and deployment platform, driving innovation, data quality, and interoperability across commercial data management and analytics.

Locally Customized Solutions & Ways of Working

• Design and implement locally customized solutions (e.g., geographic/TA‑specific rules, payer/access nuances, role specific and specialty‑care adaptations) within enterprise standards—balancing consistency, impact on performance with local market needs.
• Advance DSO ways of working across squads and missions; foster cross‑functional teaming with Market Access, Finance, HR, Legal, and Product/Portfolio leadership.

People Leadership & Vendor Management

• Lead, coach, and develop high‑performing teams across deployment and incentives; manage vendor partners to deliver on outcomes, speed, compliance, and cost.
• Create a culture of increased collaboration within the team and proactive, strategic partnership with internal stakeholders

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• BA/BS;
• Progressive leadership experience in healthcare or related industry with deep experience in US field force deployment (targeting/segmentation, alignment) and incentive compensation—design through execution.
• Proven transformation track record across people, process, and technology (operating‑model redesign, platform modernization, vendor strategy, and change management).
• Expertise distilling complex analytics into clear, motivating field guidance; strong executive communication and ability to influence without formal authority.
• Experience driving locally customized program designs within enterprise standards and compliance frameworks.
• Strong program/project management; resilience under tight timelines; discretion and confidentiality.
• People leadership experience with a passion for developing and coaching high‑performance teams.

Preferred Qualifications:

• Advanced degree (MS/MBA) or relevant quantitative field (statistics, analytics, engineering)
• 10+ years industry experience
• Sales management experience; familiarity with downstream data processing/reporting and payroll operations
• Demonstrated AI literacy and hands‑on leadership applying AI/ML in commercial operations (e.g., predictive models, optimization, and GenAI communications) with appropriate controls.

Employees can expect to be paid a salary of between $196213 to $294,320. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least: October 10, 2025

#LI-US

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

Location:

United States : New Jersey : Whippany

Division:

Pharmaceuticals

Reference Code:

854114

Contact Us

Email:

hrop_usa@bayer.com

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