Healthcare Performance Marketing Specialist – Social, Healthcare and Public Entities (SHaPE)

Who You’ll Work With

You will be based in one of our North American offices as part of our Consumer and Customer Experience team within McKinsey’s Social, Healthcare and Public Entities (SHaPE) practice, as well as our Digital Marketing Operations & Technology (DMOT) guild.

Our SHaPE practice is home to 500+ colleagues in North America consisting of consultants, deep content and technical experts, technologists, and operational leaders. We come together, often as blended teams, to improve healthcare. Our Healthcare practice serves North American payors, providers and services companies and works with both public sector and private sector healthcare organizations. McKinsey’s Consumer and Customer Experience team helps clients deliver above-market growth and performance improvement through consumer and stakeholder engagement that results in a better consumer experience and quality of care. 

We are a community of marketing and sales experts, data scientists, market researchers, technologists and designers within McKinsey dedicated to using consumer insights, data, and analytics to accelerate meaningful impact to our clients. You will work directly with client leaders and front-line operators to drive change that is critical to successful realization of goals. As a part of the DMOT guild you will foster innovation by building and delivering digital marketing capabilities, integrated into healthcare client engagements focused on growth, marketing, and sales. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM, pricing, and sales and channel management. This team offers an exceptional opportunity to work at the intersection of healthcare, marketing, sales and consulting. 

Our office culture is casual and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.

What You’ll Do

You will work as part of a client team with colleagues from across the firm to help our healthcare clients launch agile marketing and personalization programs at scale, enabled by data and technology.

You will apply your distinctive level of subject matter expertise to develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and customer value across channels. This will entail making daily optimization recommendations and at times may also include campaign operations within the Ad-Tech / Mar-Tech platforms. You will work directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in daily team problem solving and translating diagnostics into actionable insights. 

You will also contribute to defining the implications to the client operating model, new roles and organizational implications, and operating processes. You will contribute to the strategies and solutions for marketing technology. Leveraging your expertise, you will help to advance McKinsey’s overall knowledge base by contributing to and expanding our diagnostic and assessment toolkit and approaches. You will develop new frameworks, approaches and techniques in addition to building on existing ones.

Qualifications

• Bachelor’s degree in STEM or a related field
• 8+ years demonstrating a high degree of proficiency in launching and measuring digital campaigns across a variety of digital platforms including Mar-Tech or Ad-Tech
• Proven thought leader on digital direction and keeping abreast of developments in online direct response marketing
• Technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio) or operating owned channel campaigns (email, SMS, push, onsite A/B, etc.)
• Advanced knowledge of complementary marketing technologies such as CDP, DMP, decisioning engines, etc.
• Skills in mathematical analysis
• Natural problem solver
• Ability to work effectively with cross functional teams
• Champions a non-hierarchical work culture of collaboration, transparency, safety, and trust
• Demonstrated desire to step outside of comfort zone to learn, and pushes teams to do the same

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