Healthcare Professionals (HCP) Omni-Channel Manager

Nestlé Health Science was created in 2011 by Nestlé, the leading food and beverage company. We are a unique health science company focused on advancing the role nutrition plays in changing the course of health for consumers, patients and healthcare professionals. Focused on delivering quality-of-life benefits through nutritional solutions, we harness scientific and clinical advances to improve health through managed nutrition. Behind our pioneering company are 3,000 people around the world who are driving breakthroughs and innovating for impact. With a global presence in about 50 markets, we invite you to impact the future of health and your career with us. 

Position Snapshot

Business area: Nestlé Health Science

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid 

What to Expect: 

The HCP OMNI Channel Manager at Nestlé Health Science is responsible for designing, implementing, and executing a comprehensive communication strategy to engage healthcare professionals (HCPs). This includes managing channels such as a dedicated HCP website, personalized online content, marketing emails, third-party association campaigns, and webinars. The manager will work closely with the Salesforce Excellence, Category Sales Development, and Marketing to create a cohesive plan that maximizes business impact.

A day in the life:

Own and continuously refine the HCP OMNI Channel Framework at Nestlé Health Science

• Develop the strategy for HCP OMNI Communication in collaboration with Marketing, SFE, CSD, and Medical Affairs/Regulatory (including 1yr & 3yr plans)
• Manage external agency partnerships to enable campaign execution
• Stay on top of the latest trends, tactics and innovation within digital channels relevant to HCPs
• Translate OMNI segmentation strategies into HCP journey maps to deliver personalized experiences to move HCPs down the brand engagement funnel
• Responsible for end-to-end program, deriving insights from data to optimize performance
• Work in close collaboration with SFE & CSD to measure business impact of OMNI plans
• Represents Canadian market to Global team, & brings best practices & learnings from other markets

Lead technology requirements that enable HCP OMNI Strategy & digital personalization

• Liaise with Digital Operations to bring HCP OMNI Channel Strategy to life through technology
• Provides technology requirements to digital & IT teams to optimize digital experience
• Manage first party data collection and progressive profiling ensuring it meets Canadian Privacy Policy laws, as well as internal best practices for data management
• Provide ongoing reporting in Monthly Operational Reviews, to senior leadership and global teams at quarterly business reviews etc to track overall performance of the channel

Campaign Planning & Execution

• Responsible for campaign calendar with Marketing & instilling best practices to increase engagement
• Liaise with Marketing, Medical Affairs & Agency to deliver campaigns (email, webinars, etc)
• Liaise with Agency to set up journeys within ESP to enable automation at scale
• Drive continuous data hygiene with partners, working closely with IT to implement & optimize
• Champion A/B testing to continuously improve performance and identify new opportunities
• Define KPIs, create & present campaign reports providing key learnings and future recommendations

Role Requirements

• 5 years of HCP Marketing Experience, with strengths in designing omni-channel communication plans
• Digital capabilities a must, with strong understanding of marketing technology ecosystems (websites/databases/email etc)
• Experience developing & implementing digital journeys across multiple touchpoints, on and offline
• Ability to translate data into actionable insights

Preferred Skills 

• Strong entrepreneur
• Excellent communication with internal and external stakeholders

Benefits 

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What you need to know 

We will be considering applicants as they apply, so please don’t delay in submitting your application. 

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

#LI-Hybrid

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Read Full Description

Nestlé Health Science was created in 2011 by Nestlé, the leading food and beverage company. We are a unique health science company focused on advancing the role nutrition plays in changing the course of health for consumers, patients and healthcare professionals. Focused on delivering quality-of-life benefits through nutritional solutions, we harness scientific and clinical advances to improve health through managed nutrition. Behind our pioneering company are 3,000 people around the world who are driving breakthroughs and innovating for impact. With a global presence in about 50 markets, we invite you to impact the future of health and your career with us. 

Position Snapshot

Business area: Nestlé Health Science

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid 

What to Expect: 

The HCP OMNI Channel Manager at Nestlé Health Science is responsible for designing, implementing, and executing a comprehensive communication strategy to engage healthcare professionals (HCPs). This includes managing channels such as a dedicated HCP website, personalized online content, marketing emails, third-party association campaigns, and webinars. The manager will work closely with the Salesforce Excellence, Category Sales Development, and Marketing to create a cohesive plan that maximizes business impact.

A day in the life:

Own and continuously refine the HCP OMNI Channel Framework at Nestlé Health Science

• Develop the strategy for HCP OMNI Communication in collaboration with Marketing, SFE, CSD, and Medical Affairs/Regulatory (including 1yr & 3yr plans)
• Manage external agency partnerships to enable campaign execution
• Stay on top of the latest trends, tactics and innovation within digital channels relevant to HCPs
• Translate OMNI segmentation strategies into HCP journey maps to deliver personalized experiences to move HCPs down the brand engagement funnel
• Responsible for end-to-end program, deriving insights from data to optimize performance
• Work in close collaboration with SFE & CSD to measure business impact of OMNI plans
• Represents Canadian market to Global team, & brings best practices & learnings from other markets

Lead technology requirements that enable HCP OMNI Strategy & digital personalization

• Liaise with Digital Operations to bring HCP OMNI Channel Strategy to life through technology
• Provides technology requirements to digital & IT teams to optimize digital experience
• Manage first party data collection and progressive profiling ensuring it meets Canadian Privacy Policy laws, as well as internal best practices for data management
• Provide ongoing reporting in Monthly Operational Reviews, to senior leadership and global teams at quarterly business reviews etc to track overall performance of the channel

Campaign Planning & Execution

• Responsible for campaign calendar with Marketing & instilling best practices to increase engagement
• Liaise with Marketing, Medical Affairs & Agency to deliver campaigns (email, webinars, etc)
• Liaise with Agency to set up journeys within ESP to enable automation at scale
• Drive continuous data hygiene with partners, working closely with IT to implement & optimize
• Champion A/B testing to continuously improve performance and identify new opportunities
• Define KPIs, create & present campaign reports providing key learnings and future recommendations

Role Requirements

• 5 years of HCP Marketing Experience, with strengths in designing omni-channel communication plans
• Digital capabilities a must, with strong understanding of marketing technology ecosystems (websites/databases/email etc)
• Experience developing & implementing digital journeys across multiple touchpoints, on and offline
• Ability to translate data into actionable insights

Preferred Skills 

• Strong entrepreneur
• Excellent communication with internal and external stakeholders

Benefits 

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What you need to know 

We will be considering applicants as they apply, so please don’t delay in submitting your application. 

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

#LI-Hybrid

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

Read Full Description