International Digital Performance Marketing Manager

International Digital Performance Marketing Manager

Vandemoortele

Gent, Belgium

Your role

As Central Performance Marketing Manager your mission is to drive sustainable growth by leveraging data-driven insights and performance marketing strategies that connect our brands with our target audiences. You’ll play a critical role in the acceleration of brand awareness and lead generation/nurturing through paid and owned media on central and local level.

You will report to the International Digital Marketing Manager.

Your key responsibilities

• implement global digital marketing strategy and support local markets;
• roll out performance marketing guidance for always-on and burst campaigning;
• identify, target, and share audiences across digital touchpoints;
• lead critical digital projects such as growth hacking pilots on a central level to bring growth and guidance to local teams and to further feed digital marketing strategies and benchmarking;
• accelerate the SEA strategy on a glocal level;
• support in the identification and adoption of relevant performance marketing tools, together with the BPO and IT;
• empower local teams with (training on) relevant digital marketing tools, centralized knowledge, and best practices, fostering a culture of experimentation and continuous improvement;
• train and challenge internal teams on digital media planning and performance optimization using data-driven insights and benchmarks;
• standardize reporting, monitor and analyze cross-market data (via tools as Google Analytics, Looker, PowerBI) to propose improvements based on insights and trends;
• oversee user management, roles, and permissions for digital marketing tools and platforms.

Your main stakeholders will be

• Close collaboration with local digital marketeers;
• Connection with wider marketing teams to understand internal and external needs;
• Collaborate with IT for specific tooling implementations;
• Act as a digital ambassador across the organization (sales, corporate, …).

Are you the one we’re looking for?

• You have a Master’s degree in Business Administration, Marketing, or related field;
• You have a customer-centric data driven mindset;
• You have 4+ years of experience in B2B and B2C Paid Digital Marketing;
• Enthusiastic about pursuing and sharing new opportunities with changes in the digital world, supporting teams in the journey of digital transformation;
• Strong knowledge of inbound marketing, Owned & Paid Media, Marketing automation;
• Understanding of conversion rate optimization;
• Proven ability to scale paid traffic while maintaining KPI targets;
• Certifications and/or experience with paid and organic search & analytical tooling: Google Analytics, Google Ads, GTM, Semrush, Looker Studio etc.;
• Familiar with Scrum & Agile processes;
• Strong business acumen and are performance oriented;
• Not afraid to challenge the status quo;
• Excellent communication and presentation skills, can bring complex stories in a simple way to the team, peers and senior management, in English. Any other European language is a plus;
• Great collaborative mindset, necessary to drive a cross-functional way-of-working.

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