Lead – Data & Digital (Commercial Excellence Pharma)

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Lead – Data & Digital (Commercial Excellence Pharma) 

POSITION PURPOSE:

Elevate data & digital function to become a strategic lever delivering impactful, integrated initiatives to improve patient outcomes & accelerate business.

• Identify & influence business/marketing objectives with scalable, innovative digital solutions across multiple brands/therapies (Cardiology, Women’s Health Care, Oncology, Ophthalmology, Diabetology)
• Actively partner with service providers/digital media to explore effective & efficient operating models for commercial function
• Define measures of success of marketing campaigns and tactics through strong analytics
• Establish and advocate integrated multichannel marketing across sales & marketing teams driving stronger implementation of Veeva
• Own & analyze Market intelligence data (IQVIA, SMSRC & others) to map insights, solve for brand growth objectives, enable data-driven decision making

YOUR TASKS AND RESPONSIBILITIES:

• Understand strategic imperatives for each business unit – design & execute short to mid-term digital/IMCM based projects to deliver results
• Lead digital content strategy & improve utilization of Veeva/other IMCM platforms and processes
• Lead implementation & roll out of key e-marketing & social media based marketing projects in collaboration with commercial/medical team
• Drive digital first mindset across relevant stakeholders – marketing, sales, commercial excellence and medical
• Obtain, refine & analyze brand & market data from solution providers like IQVIA, SMSRC, etc & support business teams in data-driven decision making. Demonstrate a deep understanding of competitive environment, customer market trends and consumer insights.
• Improve data visualization, in-house data capture systems & dashboards to enable clearer & faster management communication
• Provide consultancy support to Commercial Excellence team on digital ways of working ie. process automation, data representation, capability building, customer experience management
• Develop & implement customer experience linked KPIs within policy & governance framework to establish Bayer as a customer centric organization
• Support marketing capability development in Digital knowledge & skills for expertise in orchestration of media, channel & tactics
• Comply with local regulations, industry and Bayer’s code of conduct at all times

WHO YOU ARE:

• MBA Marketing with overall 8-10 years work experience – of which 5-6 years’ hands-on experience in operationalizing multichannel marketing – preferably in pharma sector
• Has applied & delivered results through closed-loop marketing, e- detailing, web/mobile solutions & social media – leveraging customer understanding and insights
• Expert in digital content management – creation, format, fitment, performance marketing
• At least 3 years working experience with Veeva – Sales force & medical CRM, Veeva Vault platforms – proven experience in digital platforms, contents, training, change management
• Strong understanding & representation of market data & ability to generate actionable insights for business
• Core sales & marketing background / Specialized training in data analytics, digital transformation will be an added advantage
• Digitally savvy person with excellent project management and communication skills
• Strong stakeholder management and the ability to communicate and collaborate effectively with senior mgt., diverse cross-functional as well as cross country teams
• Being able to work independently with minimal guidance, determine own priorities and monitor resources within own work

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext. 

Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. 

YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Maharashtra : Thane Division: Pharmaceuticals Reference Code: 818467 Contact Us + 022-25311234

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