Leveraging Behavioural Insights and Digital Technologies to Improve Workplace Safety.

This project aims to advance the understanding of employees’ risk-taking behaviour in manufacturing environments, providing critical insights to inform organizational safety strategies. By understanding these tendencies, organizations can proactively design interventions to align employee behaviour with workplace safety goals, contributing to safer work environments. Traditional methods of measuring risk preferences often fail to reflect real-world behaviour, resulting in inaccurate data that hinders the effectiveness of safety initiatives. To address this challenge, this project aims to leverage the power of serious gaming (SG) and Virtual Reality (VR), two technologies that offer compelling advantages in creating realistic, engaging simulations. These technologies allow for active participation in risk scenarios, offering a more authentic representation of decision-making processes than conventional surveys or interviews. Through the development of a VR serious game (VRSG), the project will simulate industry-specific risks, providing an opportunity for employees to demonstrate their natural risk preferences in a controlled yet realistic environment. This innovative approach will not only enhance the accuracy of risk preference data but also support the design of more effective safety interventions tailored to employees’ actual behaviours. By combining SG and VR, this project aims to revolutionise risk assessment and create a safer, more efficient manufacturing environment through data-driven insights into risk-taking behaviour