Marketing Manager

Main Duties and Responsibilities

Marketing and Sales

• Devise and implement press and marketing plans for MK Gallery’s exhibitions and education projects.
• Promote MK Gallery’s facilities to ensure high level usage of the venue’s caf , shop, hire facilities etc, and raise awareness of the building’s accessibility.
• Ensure the clarity and consistency of the organisation’s brand identity across all Gallery communications.
• Manage the day-to-day administration of individual, group and corporate membership packages and help grow the Gallery’s support base.

Digital

• Contribute to the upkeep and development of the organisation’s website and information on other internet sites.

• Contribute to the development and implementation of MK Gallery’s social media strategy, with the support of the Digital Marketing Apprentice, and monitor its effectiveness through data analysis.
• Develop and deliver online marketing communications activity to support achievement of audience and income targets.
• Build partnerships with relevant organisations to maximise opportunities to drive traffic to our digital sites.
• Where required coordinate project documentation through photography, audio and broadcast.
• Oversee the digital image database with the support of the Digital Marketing Apprentice.

Print and Design

• Ensure that all print materials are accessible and available in a wide range of formats
• Edit and proof-read press and communications for accuracy and to ensure the tone of voice is appropriate for the target audience.
• Manage production schedules, coordinating with external print and design companies where appropriate, for all printed and digital marketing materials.
• Manage mail-outs and distribution of above, liaising with external companies.
• Support the development of interpretation material for exhibitions and programmes.