Marketing Officer

Areas of responsibility

Social media

• Content creation and scheduling of posts across Facebook, Instagram, LinkedIn and TikTok.
• Deliver campaigns to promote shows, exhibitions, venue hires and our learning & engagement programme.
• Manage paid advertising across social media channels for target audiences.
• Liaise with external promoters on contra advertising deals.
• Compile reports on engagement and reach.
• Monitor social media messages and comments.

Email marketing

• Draft, design and schedule email newsletters and seasonal launches.
• Use audience segmentation to target campaigns.
• Monitor open, click-through rates and sales generated.

Promotion within the venue

• Manage physical posters and displays around the venue.
• Programme venue digital display screens.
• Liaise with promoters on production and delivery of physical marketing assets.

Print and design

• Produce, design and order short run flyers, booklets, signage and posters using templates and Barnsley Civic brand assets.
• Design digital assets for display screens and social media.
• Provide copy and images for seasonal programmes.
• Manage local print distribution.

Website

• Upload and update news items, events and images.
• Support website development.

Audience Development and Direct Marketing

• Deliver direct marketing activity.
• Support audience development strategy and learning & engagement programme.

General

• Support the Box Office team with general admin of the ticketing system.
• Task management of additional marketing activity carried out by wider team.
• Keep all personal marketing expenditure recorded and up to date.
• Coordinate event listings on external listings sites and social media groups.
• Any other duties and tasks as appropriate to the role and identified by line manager.