Marketing Specialist – Healthcare Consumer – Social, Healthcare and Public Entities (SHaPE)

Who You’ll Work With

You will be based in one of our North American offices as part of our Consumer and Customer Experience team within McKinsey’s Social, Healthcare and Public Entities (SHaPE) practice.

Our SHaPE practice is home to 500+ colleagues in North America consisting of consultants, deep content and technical experts, technologists, and operational leaders. We come together, often as blended teams to improve healthcare. Our SHaPE practice serves North American payors, providers and services companies and works with both public sector and private sector healthcare organizations. 

McKinsey’s Consumer and Customer Experience team helps clients deliver above-market growth and performance improvement through consumer and stakeholder engagement that results in a better consumer experience and quality of care. We are a community of marketing and sales experts, data scientists, market researchers, technologists and designers within McKinsey dedicated to using consumer insights and data and analytics to accelerate meaningful impact to our clients. 

You will work directly with client leaders and front-line operators to drive change that is critical to successful realization of goals. As such, you will work on a consulting team that provides problem-solving support, industry expertise, individual and group coaching, and change management sessions. We engage at a deep level across our clients’ businesses, working in small teams to build the capabilities, systems, and processes needed to deliver bottom-line results and then ensure those results are sustainable. Our work is about problem solving, coaching, and delivering lasting outcomes to our healthcare clients. 

What You’ll Do

You will be on client teams working on healthcare consumer experience, as well as targeted healthcare consumer growth and engagement strategies. 

In this role, you will manage projects or programs that combine analytical insights and agile marketing techniques to change consumer behavior and achieve the triple aim of healthcare (e.g., better experience, improved health, lower cost). You will shape consumer strategies and experience (e.g., reduce avoidable hospital readmissions), train client teams to optimize consumer engagement across channels through a test-and-learn approach, as well as drive development of technology assets (e.g., personalization engine, consumer experience dashboard, digital marketing campaign manager) that help our client teams fulfill these goals.

Qualifications

• Bachelor’s degree in a marketing or healthcare field with an outstanding record of academic achievement preferred
• 4+ years of experience in a marketing and sales role, ideally within the healthcare industry; experience in the provider space is preferred
• History and/or exposure to managing projects or programs that deliver consumer-driven growth and improved consumer experience (e.g., consumer experience transformation, retention and acquisition strategies, new market entry, etc.)
• Enthusiasm for analytically intensive work and learning about analytics, technology, marketing and sales, and healthcare
• Confidence sharing your views and perspectives with senior clients and colleagues
• Ability to work collaboratively in a team environment

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