Media Buyer in Morrisville, North Carolina

Overview

Responsible for supporting the development and execution of the local media strategy for our Advanced Dental Implant Center & Affordable Denture & Implant brands. This includes research, planning, and placement of media in partnership with internal and external partners, including the negotiation and maintenance of TV, cable, radio, and print.

Responsibilities

• Consult and partner with key stakeholders on the development of a patient-first, local media strategy in support of a growing network of affiliated individual practices, in both the implant and fixed arch space.

• Work with Media Director in the development of media plans to ensure optimization of and adherence to our budget and spend performance across our local media channels.

• Negotiate TV, radio, and cable and maintain media placements through post buy analysis.

• Manage Print & Out of Home placement.

• Work towards optimizing spend and local media campaign performance.

• Coordinate all related invoice payment and management

• Conduct competitive analysis and information to aid in research for media planning.

Qualifications

• 5+ years in media planning and buying client-side or agency experience, including local planning and buying across multiple media channels including TV, radio, print, and OOH.

• Experience in multi-location retail environment preferred and/or health care and dental implant industry experience a plus.

• Must have the ability to plan multiple markets across multiple channels while staying on task and on budget.

• Should maintain detailed knowledge of local media opportunities and emerging channels.

• Should be both patient and persistent, looking to constantly improve our media plans through recommendations and testing.

• Must demonstrate strong analytics skills including ability to synthesize data and provide insights and strategic actions.

• Ability to prioritize and manage projects simultaneously and work cross-functionally.

• Demonstrated oral and written communication skills.

• Bachelor’s degree or equivalent experience and/or education required.

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Job ID 2023-23732

Category Marketing