Media Manager

Media Manager

ING Group

Brussels, Belgium

As Media Manager, you will manage paid media campaigns in the Belgian market, maximize impact and drive client acquisition, working closely with our media and creative agencies. You bring expertise in paid media (especially digital) and data-driven performance analysis.

THE CENTER OF EXPERTISE COMMUNICATION, BRAND & MARCOM

You will report to the Expert Lead, collaborate closely with colleagues in Growth Area, MarCom and Branding teams, and feel comfortable managing a wide range of internal stakeholders. You will be part of the Center of Expertise (CoE) Communication, Brand & MarCom, a team of more than 50 colleagues.

YOUR RESPONSIBILITIES

• Manage end-to-end campaign execution (briefing, setup monitoring, optimization, reporting) and challenge the agency when needed;
• Monitor performance campaigns with Performance Media experts, conduct deep-dive analyses, propose optimizations to meet target KPIs;
• Present regular reports, gather best practices and provide actionable recommendations;
• Provide feedback to the business on paid media results and growth opportunities;
• Define and launch experiments to improve advertising effectiveness;
• Collaborate with a variety of stakeholders to optimize campaigns toward defined goals.

WHO ARE WE LOOKING FOR?

• Bachelor’s or Master’s degree in marketing or another relevant field;
• 5-7 years of experience in a media agency or in a media role on the advertiser side;
• Proven experience developing and implementing paid media strategies, with hands-on management of both offline and digital campaigns;
• Deep knowledge of the Belgian media and publisher landscape;
• Strong team player, creative problem solver, always seeking improvements. Continuous optimization mindset with a positive, can-do attitude;
• Strong data-driven approach with the ability to extract meaningful insights;
• Experience with Adobe Real-Time CDP, Google Marketing Platform (SA360, DV360, CM), Meta/TikTok/LinkedIn Business Manager and tag managers is a plus;
• Ability to engage and manage stakeholders at all levels through clear communication and reporting;
• Excellent multitasking, accuracy and prioritization skills in a fast-paced environment;
• Excellent spoken and written English.