Media Planner in Barcelona, Spain

Descripción de la empresa

Publicis Groupe, the world’s second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Come and join us!

Descripción del puesto

“As an Offline Media Planner, you will be responsible for planning and executing media plans and offline advertising campaigns. You will be focused on the media activation & optimization for several great clients from different industries”

Responsabilidades

How you’d spend your day:

• Holding a global vision of every offline campaign accross media: TV, Press, Magazines, Radio, External and Cinema, with strong focus on TV.

• Consolidating the completed activity in every media of the assigned clients.

• Collaborating with the definition of KPI’s of control (negotiation and media).

• Guaranteeing the thorough control and achievement of the specific goals.

• Optimally applying the strategic and negotiation lines in the development of every campaign.

• Planning weekly the team tasks, making any needed changes in order to balance the workload.

• Establishing priorities and the sequence of actions to carry out.

• Implementation of the job process.

• Continuously suggesting improvements in the job systems, always looking for the maximum efficiency and quality.

• Having a good command and knowledge of the company’s tools.

• Being in touch with media.”

Cualificaciones

• University degree related to marketing, advertising or economics, or around 2-3 years of experience planning advertising campaigns.

• Analytical skills.

• Meticulous and rigorous.

• Able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

• Knowledge of tools or advertising market sources: InfoSys, Tom Micro & Excel will be your main day-to-day tools).

Información adicional

Why join us? Because we offer reasons such as: