Media Planner in Denver, Colorado

Description We are seeking a Media Planner based in Denver, Colorado. This role offers a contract to hire employment opportunity and will be integral to our team’s efforts in creating and implementing strategic media plans across various platforms. You will be working in a dynamic environment, handling tasks related to digital programmatic, social media, streaming radio, paid search, online video, TV, print, out-of-home (OOH), experiential, and traditional radio.

Responsibilities:

• Collaborate with the marketing team to understand campaign objectives and target audiences

• Develop comprehensive media plans that align with marketing goals

• Identify the most effective mix of media channels to achieve campaign objectives

• Plan, execute, and optimize programmatic advertising campaigns

• Manage and analyze paid search campaigns to maximize ROI

• Utilize data analytics tools to track performance and make data-driven decisions

• Develop social media strategies that drive engagement and conversion

• Plan and manage paid social media campaigns across platforms

• Monitor social media trends and adjust strategies accordingly

• Plan and buy media space on streaming radio platforms

• Develop and implement strategies for online video advertising

• Plan and execute traditional media campaigns, including TV, print, and out-of-home advertising

• Coordinate with media vendors and negotiate rates

• Collaborate with the experiential marketing team to integrate media strategies into live events and activations

• Develop media plans that enhance experiential campaigns and drive audience engagement

• Plan and buy traditional radio spots

• Analyze listenership data and optimize radio schedules for maximum impact

• Utilize third-party research providers to inform media planning and buying decisions

• Interpret and apply research data to optimize media strategies and ensure they are data-driven

• Stay updated with the latest industry research and insights to continually improve media planning processes. Requirements • Proficiency in Comscore, Database, and DoubleClick for Publishers (DFP)

• Experience with Facebook Insights and creating effective Advertisements

• Demonstrated skills in enhancing Brand Awareness

• Proven track record in Campaign Planning, both traditional and digital

• In-depth knowledge of Digital Media Planning and Media Planning

• Familiarity with PPC – Pay Per Click and PPC Campaigns

• Experience in Programmatic Buying

• Ability to work effectively within a team and independently

• Excellent communication and interpersonal skills

• Strong decision-making skills and ability to meet deadlines

• Proven experience in a similar role within the media industry

• Bachelor’s degree in Marketing, Advertising, or related field. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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