Media Planner in United States

The primary role of the Media Planner, Broadcast is to provide information and insights to facilitate the planning and placement of all clients’ audio and video media needs. The successful Media Planner, Broadcast possess the ability to understand a campaign’s objectives and produce a data-driven broadcast media plan that delivers upon those objectives. The Planner will also provide a high level of service to assigned accounts by working collaboratively with assigned client(s) and internal stakeholder(s), and stewarding approved media plans through to completion.

The ideal candidate for this position has a passion for and experience with broadcast media, the ability to balance multiple projects and deadlines, problem solving, and an eye for detail, organization, and creativity.

KEY RESPONSIBILITIES

• Aids in the creation of client media plans by providing expertise and knowledge specific to broadcast media (offline audio and video, knowledge of online a plus)

• Conduct research via media tools and resources to develop audience and landscape insights to inform strategies and tactics

• Develop reach and frequency scenarios to determine effective broadcast media mix

• Work with team to understand marketplace trends including planning rates, inventory constraints, new programs/initiatives, etc., and develop top level cost-outs

• Collaborate on ongoing media optimizations throughout the campaigns through campaign analyses and reporting

• Analyze metrics and media competitive data to draw meaningful insights and implications

• Foster and maintain positive client and vendor relationships through written and verbal communications

• Provide clear, concise, accurate implementation documents that are routed to internal account teams and media vendors as required by Supervisor or other departments

• Maintain appropriate records of all written directions, work orders, recommendations, and media contracts, which result in client decisions or approvals, particularly authorizations to proceed with chargeable services

• Keep all members of account and media teams informed of problems or opportunities that could impact a client’s media plan outcomes or budgets

• Ensure best practices and agency processes are being followed on behalf of assigned client(s)

• Attend and participate in internal meetings, as necessary

• Perform other related duties as required or assigned

• Manages buying guidelines and goals for broadcast activation team

• Responsible for end of campaign reporting

• Draft and present media recommendations, reports, and POVs to internal and external stakeholders

JOB REQUIREMENTS

Appropriate education and/or experience may be substituted on an equivalent basis

Education: 4-year college degree or equivalent in marketing, advertising or related field

Experience: 2-4 years of relevant work experience in media planning / buying, agency or client-side

Knowledge, Skills & Abilities:

• Traditional media required; participation in at least one full planning cycle and development/implementation of at least two media plans

• Thorough understanding of the broadcast planning and activation process (and role within the media ecosystem )

• Understanding of the media process, media department and inter-department relationships

• Detail oriented, with exceptional organizational and multi-tasking skills

• Strong verbal and written communication skills to effectively interact with clients, vendors and at all levels of the internal organization

• Ability to “tell a story” and present well-considered ideas and solutions through well-thought-out presentations with meaningful facts, insights and visuals

• Strong analytical skills, ability to relate results to client business objectives

• Ability to work well within a fast-paced, team-oriented, and collaborative environment

• Ability to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

• Experience with the following preferred: Guideline, MediaOcean, Nielsen, MRI, Scarborough, Vivvix,

• Digital knowledge a plus but not required

• Proficient with Microsoft Office applications including Excel and PowerPoint

The above statements are intended to provide the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and requirements.

EOE/M/F/V/D