Physician Relations Liaison

The Physician Relations Mgmt Liaison serves as the physician’s advocate and liaison between the health system administrators, programs and services, and physicians. The position includes, but is not limed to, educating physicians, extenders and office personnel about Baptist Health Care programs, services and physician integration; implementing strategies to enhance communication and referral growth with physicians and BHC services; serve as a source of “in the field” market assessment and analyzing physician needs.

• Collects and analyzes data (including physician activity, satisfaction and health care trend statistics) to assist in the development of physician outreach strategies, and to provide feedback to health system administrators on the needs and perceptions of community physicians.
• Implements specific outreach, relationship building, and educational plans targeted to community physicians in assigned territory or by specific initiative.
• Maintains ongoing contact with referring physicians, including routine or follow-up visits and phone calls.
• Identifies specific services and resources the health system can provide to benefit a physicians practice and patient population.
• Interviews physicians to communicate the health system’s mission, services and strength and to identify benefits of partnerships to physicians.
• Assists with coordination and communication of physician activities and services such as networking, leadership and educational events and network opportunities.
• Identifies and resolves physician or system service delivery problems by coordinating with service line and operational leaders and recommending methods to improve and streamline services.
• Utilizes Customer Relationship Management (CRM) database.
• Adhere to strict confidentiality within the department and community of all strategic and other information regarding physicians, patients and the hospitals.

Minimum Education

• Bachelor’s Degree Business, Communication, Nursing, Related field Required

Minimum Work Experience

• 2 years experience in business development including relationship cultivation and customer service Required

Required Skills, Knowledge and Abilities

• Must be able to work independently in a fast-paced environment and balance multiple relationships, initiatives and projects.
• Versed in data interpretation and able to formulate actionable plans for set targets.
• Interpersonal and critical thinking skills, attention to detail, as well as execution and follow-through a must.
• Understanding of physician practice dynamics including communicating directly with office staff and physicians to match features and benefits, remove barriers and improve customer service required.

Baptist Health Care is a not-for-profit health care system committed to improving the quality of life for people and communities in northwest Florida and south Alabama. The organization includes three hospitals, four medical parks, Andrews Institute for Orthopaedic & Sports Medicine, and an extensive primary and specialty care provider network. With more than 4,000 team members, Baptist Health Care is one of the largest non-governmental employers in northwest Florida. 

Baptist Health Care, Inc. is an Equal Opportunity Employer. BHC maintains and enforces a policy that prohibits discrimination against any workforce members or applicants for employment because of sex, race, age, color, disability, marital status, national origin, religion, genetic information, or other category protected by federal, state or local law.

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