Senior Associate Marketing Automation

Job title:

Senior Associate Marketing Automation

Company

Cognizant

Job description

Senior Associate, Cognizant Consulting
Technology Architect
Hybrid – Jersey City, NJABOUT USCognizant’s EPS CX Digital Marketing is a premier digital consultancy that works with marketers from top brands to maximize their investments in Salesforce, level up their customer experiences, and power even the most complicated of businesses.
While we celebrate each other’s individuality, we are brought together by our commitment to provide unparalleled expertise and an out-of-this-world experience to our customers; our drive to shape the future of marketing and the future of Salesforce; and our desire to do right by one another. We are relentless in our pursuit of being the best of the best and driving marketing success with Salesforce.COGNIZANT CONSULTINGCognizant is one of the world’s leading professional services companies, transforming clients’ business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant, a member of the NASDAQ-100, is ranked 195 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com.Within Cognizant is Cognizant Consulting, a global consulting organization delivering strategic and domain consulting through industry and technology expertise. With over 6,000 consultants worldwide, Cognizant offers high-value consulting services that improve business performance and operational productivity, lower operational expenses and enhance overall performance. Clients draw upon our deep industry expertise, program and change management capabilities, and analytical objectivity to help improve business productivity, drive technology-enabled business transformation and increase shareholder value. We provide a number of Business/IT Consulting Services including Business Strategy, IT Strategy & Roadmap Development, Process Re-Engineering & Transformation, Enterprise Architecture & Technology Selection, and Domain Solutions. The Cognizant Consulting team is a high performing organization that is continually expanding our client base and is increasingly being recommended by analysts such as Forrester and Gartner. And we’re growing!THE ROLEThe Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in our digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform. You’re excited about digital marketing technology capabilities and partnering with marketing teams to bring the programs to life and analyze the results. You’re obsessed with optimizing marketing technology platforms to personalize the digital client experience across web and email to drive engagement. You like to roll up your sleeves and navigate the tool to try new things. You’re passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle from awareness, to engagement, through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing.RESPONSIBILITIES

• Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC).
• Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
• Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
• Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
• Build strong relationship building skills with business partners in Marketing, Product and Technology.

QUALIFICATIONS

• 2-5 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.). Comfortable working and tracking campaigns in Salesforce.
• 5+ years of experience with digital campaign effectiveness for clients and prospects, marketing programs – cross-channel marketing.
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
• HTML, a plus.

KNOWLEDGE, SKILLS AND ABILITIES

• Hand Raiser functionality.
• Launch campaigns using Journey Set up.
• Launch campaigns using Automation Set up.
• Creative Design & Build.
• Campaigns using A/B testing.
• Usage of Content DE.
• Data import/encryption/decryption.
• Experience in Moveable Ink or 3rd Party controlled content and URL.
• Campaign performance tracking.
• Knowledge in Adobe Workfront.

WORK AUTHORIZATIONCognizant will only consider applicants for this position who are legally authorized to work in the United States without company sponsorship (H-1B, L-1B, L-1A, etc.)SALARY AND COMPENSATIONThe annual salary for this position is between $64,350 – $101,500 depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.BENEFITSCognizant offers the following benefits for this position, subject to applicable eligibility requirements:– Medical/Dental/Vision/Life Insurance
– Paid holidays plus Paid Time Off
– 401(k) plan and contributions
– Long-term/Short-term Disability
– Paid Parental Leave
– Employee Stock Purchase PlanDISCLAIMERThe salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Expected salary

$64350 – 101500 per year

Location

Jersey City, NJ

Job date

Sun, 21 Jul 2024 07:09:53 GMT

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