Senior Campaigner (2 Year Term)

Amnesty International USA

Amnesty international

Position description

Amnesty International (AI) is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We are independent of any government, political ideology, economic interest or religion, and are funded mainly by our membership and public donations. Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. AIUSA has more than a million members and activists in all 50 states and the District of Columbia.


AIUSA’s Campaigns & Crisis Response Unit leads the design and implementation of the organization’s human rights Campaigns and crisis response efforts. Our Campaigns are intended to make a real difference in peoples’ lives as a step toward transforming our world to one in which all human rights of all people, everywhere, are respected, protected and fulfilled. The Amnesty movement defines a Campaign as a highly focused, time-bound, and winnable project, strategically planned, coordinated, and communicated to achieve an explicitly defined external objective. The organization’s Campaigns use a range of tactics and a high concentration of human and operational resources. AIUSA’s Campaigns can be on any human rights topic, issue or case, in the US or globally. Advancing inclusion, diversity, equity, and accessibility (IDEA) are at the heart of our Campaigns and everything we do.


The Senior Campaigner creates and implements effective human rights campaign strategies that make impact, also serving as a key thought partner with the rest of the Campaigns & Crisis Response Unit to help AIUSA become a more effective campaigning organization. This position has two primary responsibilities:


(1) Identify campaign objectives in collaboration with stakeholders, and design effective and achievable campaign strategies to win the campaign and grow the human rights movement.

(2) Manage and implement campaign strategies in collaboration with a cross-organizational Campaign Team


Essential Responsibilities

  • Work in close collaboration with a range of stakeholders, including impacted people, partners and Amnesty members and staff in the USA and worldwide, to design and win these human rights Campaigns
  • Select with stakeholders a specific, measurable, achievable, realistic, and timely (SMART) objective for each campaign to achieve, one that also advances inclusion, diversity, equity and accessibility (IDEA)
  • Create and implement a sound and effective strategy to achieve the campaign objective, using strategic campaigning tools, data analysis and campaigning best practices, in collaboration with stakeholders
  • Collaborate with stakeholders to select, implement, and evaluate effective tactics within the campaign strategy, including creative and innovative grassroots activism tactics, public education, and creative stunts
  • Integrate monitoring, evaluation, and learning (MEL) best practices throughout each Campaign; collect, analyze and report relevant data; embed learnings within AIUSA and implement them in future Campaigns; and share Campaign results with stakeholders internally for staff, board, and members, and externally to coalitions and the public
  • Continuously develop campaigning skills and best practices through trainings and education; help other stakeholders develop those skills and best practices; and embed those skills and best practices in AIUSA’s Campaigning resources
  • Develop relationships with relevant international, national, and local coalition partners and other stakeholders to make human rights impact, win Campaigns, foster collaboration, and help grow the size, diversity, and influence of the human rights movement in the US and around the world
  • Develop high quality activism and advocacy materials for Campaigns, including activist toolkits, public education materials, and other digital and written material as needed to achieve Campaign objectives
  • When required, conduct advocacy with governments to achieve Campaign and serve as a public and media spokesperson about Campaigns
  • May supervise interns
  • When required, assist the National Director of Campaigns and Crisis Response on crisis response efforts
  • Evening and/or weekend availability as needed
  • Travel as needed
  • Other duties as assigned
  • Two-year fixed term role

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