Senior Marketing Executive – C&TH & C&TH Events

Business-wide:
*Deliver the marketing plan across C&TH, ensuring alignment with commercial priorities and editorial strategy
*Assist with the promotion of key initiatives
*Help maintain consistency of brand identity, tone of voice and positioning across all marketing channels
*Contribute ideas and assist in identifying new opportunities to grow reach and engagement

Events Marketing (Core Focus):
*Deliver integrated marketing campaigns across digital, print, social, partnerships and PR for events across the portfolio, with a focus on Chelsea Arts Festival
*Manage campaign timelines and ensure timely delivery of activity
*Work closely with events, editorial and commercial teams to coordinate marketing output
*Help manage marketing budgets, including identifying cost-effective and contra opportunities
*Source and coordinate media and marketing partners

Digital, CRM & Audience Growth:
*Manage newsletter marketing campaigns
*Manage CRM activity, including audience acquisition, segmentation and engagement
*Work closely with external consultants (e.g. Meta ads) to support paid social campaigns
*Track and report on campaign performance
*Support the effective capture and use of audience data in line with data protection regulations

Content & Campaign Delivery:
*Coordinate the creation and rollout of marketing assets across digital, print and social channels
*Work with design and editorial teams to produce engaging marketing content
*Work on copywriting for newsletters, adverts and promotional materials
*Ensure event and campaign information is accurate and up to date across all channels

Partnerships & PR:
*Support the management of relationships with media partners
*Assist with PR activity, including coordinating coverage opportunities
*Help source partnership opportunities that drive audience growth

Reporting & Analysis:
*Manage the preparation of campaign performance and ticketing reports and post-campaign analysis, including gathering insights and learnings.