StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt’s Solutions Team focuses on developing and leading strategic business technology initiatives within key business verticals in order to strengthen our suite of programmatic adtech and martech solutions. The Technical Senior Analyst, Solutions will join the B2B Vertical Team and work on projects and partnerships that will accelerate the development of StackAdapt B2B advertising solutions and bring new innovations to market. Specifically, the Technical Senior Analyst will work on a variety of analytics-focused projects that are critical to StackAdapt’s B2B advertising capabilities. This role will allow you to work with multiple cross-functional leaders spanning Product, Engineering, Sales, Business Analytics and Operations in shaping the future of programmatic solutions.
What You’ll Be Doing:
- Support the B2B Analytics Lead in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of B2B analytics and scoring solutions. These projects are a critical input to various performance marketing solutions we are building ongoing build, maintenance and testing of B2B data model and performance ML solutions
- Collaborate with teams cross-functionally such as Product, Revenue, Product Marketing, Business Intelligence and Data Science to build, test and iterate on B2B analytics projects. Support the Lead in running PoCs and bringing solutions to market
- Troubleshoot technical problems and product bugs (i.e. measurement & reporting discrepancies, data pipeline issues & bugs) by analyzing complex datasets and working with internal technical teams (Data Science, Business Intelligence, Engineering Services, and Performance) to identify root issues and establish a path to resolution
- Support the Lead in working with technical teams to design experiments and validate hypotheses in order to drive marketing performance
- Support the Lead in introducing analytics PoCs with strategic clients; test and successfully validate custom use cases in order to establish a path-to-productization
- Support the B2B Analytics Lead in tracking performance OKRs (ex. data QA benchmarks, measurement accuracy, lower-funnel performance KPIs) to measure the success of technical enhancements
- Support the B2B Program Team in ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research
What You’ll Bring to the Table
- 3-5 years of experience in Consulting, Product Management, Business Analysis or Strategy & Operations in an analytics role. Experience with marketing or advertising systems is an asset but not required
- Proficiency with data analytics programming tools (SQL, Python, R, Other) and data visualization tools (Tableau, Thoughtspot, Other)
- A proven track record of successfully managing strategic and operationally complex projects within cross-functional teams
- Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions
- Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences
- Prior experience or familiarity with marketing and advertising technology is a plus
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StackAdapter’s Enjoy
- Highly competitive salary
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work-from-home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We’ve been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We’ve been awarded:
Ad Age Best Places to Work 2024G2 Top Software and Top Marketing and Advertising Product for 2024Campaign’s Best Places to Work 2023 for the UK2024 Best Workplaces for Women and in Canada by Great Place to Work®#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
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