Join the rocketship of the Expansion Team to lead the delivery of the local Trade Marketing Game Plan, strategy and executions for growth of our brands and business in Central Europe scope plus developing markets.
Responsibilities/Activities:
Full ownership of the execution and sign off of the local trade Operating & Game Plan, leading strategic direction, development and best-in-class execution of brand activations for both On & Off Trade channels;
Close collaboration with Sales, Brand, Category Management and other company departments to ensure a coordinated approach to trade marketing campaigns;
Ensure plans align with company and brand objectives in collaboration with customers to grow ABI share and volume;
Support the sales team nurturing relations with customers and understanding key account needs. Ensure strong sell in and relevance of our activation plans, including some trade visits in the most relevant markets and at the POCs;
Set and track KPIs to ensure measurement and impact of activations to drive business results and track costs to guarantee delivery of the game plan within the budget;
Develop commercial plans for Global Brands and Local Jewels by adapting toolkits to channel implementation. Ensure all customer brand activations reflect brand values/Visual Brand Identity/Core Creative Idea and strategies while aligning with account goals;
Strong project management of key projects such as the launch of innovations in the markets, including full execution from timelines and KPI setting;
Work closely on procurement, stock management and delivery of POCM and ensure best practise implementation with the sales team and customers;
Responsible for guaranteeing brand consistency through execution, by:
Developing and providing the right POCM and necessary tools for Perfect Execution;
Targeting the right channels in alignment with Sales Objectives and Shared KPIs;
Training wholesaler/Sales Reps (internal and external).
Qualifications, Skills & Experience:
University Degree (or equivalent);
Minimum 1 year experience in an FMCG business in the local market preferred;
Project Management experience;
Brand, Trade Marketing or Category Management experience preferred;
Proven knowledge of our business or clear aptitude to learn;
Strong interpersonal and communication skills with proven ability to influence and manage stakeholders;
An ability to think strategically and act like an owner. Be fast moving, driven and independent;
Agility and willingness to adapt to a changing environment;
Fluent English (Speaking, reading and writing);
Located in Leuven and able to travel to other markets within the scope.