View Vacancy – AUS (Sydney) – DIT PR and Communications Officer, EO

  • Contract
  • Anywhere
  • Posted 2 months ago

Department for International Trade roles (DIT)

Department for International Trade (DIT)

Main purpose of job:

Lead, create and deliver strategic, high-quality  communications and public relations activity that advance the British Government’s trade, investment and prosperity efforts in Australia and New Zealand.

You will focus on developing and delivering communication camopaigns to support trade and investment objectives across Australia and New Zealand. You will design and implement free and low cost campaigns which reach key audiences, delivering actionable leads and ensuring full evaluation and measurement.  

You will also have overarching responsibility for the UK’s GREAT brand, working within project teams to deliver high impact creative moments that encourage target audiences to “See things differently”. 

You will build strong relationships across the business able to translate business objectives into communication strategies. You will need to be adept at spotting creative opportunities to maximise overall communications objectives for the UK in Australia team. 

This is an exciting time for the UK-Australia relationship. We will be launching a new campaign at Mardi Gras, tech and innovation installations at the Melbourne Grand Prix as well as building trilateral defence links through AUKUS. Alongside this you will play a leading role in developing media campaigns for the Australia and New Zealand Free Trade Agreements. 

We want to continue to build the UK’s reputation as a first class destination for inward investment, an innovation hub and Science Superpower. As a source of expertise, influence, impact and reach. You will work collaboratively with other communication teams including Visit Britain and the British Council. 

Roles and responsibilities:

  • Create earned and owned campaign plans to boost international trade and prosperity and for priority sectors across the network
  • Generate ideas for PR and media opportunities, identify opportunities, organise media interviews, write briefings
  • Ensure earned opportunities linked to marketing spend (e.g at events) are maximised to ensure VfM. Delivery PR and media support for trade and investment campaigns and events
  • Create a wide variety of written material including media releases, articles, blogs, case studies and promotional material including collateral and event invitations
  • Develop and implement (with the team) social media strategies which deliver your campaign objectives and deliver increased reach, engagement and conversion of our audiences (Twitter, LinkedIN, FB). Create, maintain and grow new and existing social networks
  • Develop forward look for campaigns that support tactical opportunities, sector campaigns and wider strategic communications (for example the UK as a place to do business, highly innovative and a science superpower)
  • Apply house style guide to all materials, ensure material from colleagues across the network meets UK Government standards
  • Stay up to date with brand guidelines and the latest assets to provide advice across the network and ensure own materials properly align
  • Maintain and develop strategic editorial calendar with suitable story ideas to support tactical opportunities and sector campaigns
  • Create and keep up-to-date segmented media contact lists on central data-base across trade, broadcast print and podcasts
  • Build strong relationships with trade and business media contacts and a comprehensive understanding of business and trade media landscape relevant to sectors we work in, particularly priority sectors
  • Identify opportunities for Consul Generals to speak to media, work with team to set up regular background briefings, coffees and networking events with key media
  • Write and compile the monthly International Trade newsletter, using EDM software for external distribution. Evaluate success and seek iterative improvements
  • Monitor media, distribute media monitoring updates, monthly comms reporting and campaign evaluation
  • Evaluate analytics with team on a monthly basis, share learnings and best practice around network and to hubs in Singapore and London
  • Evaluate campaign and sector activity using analytic evaluation tools and use insights to inform future activity and build social media engagement
  • Provide ongoing support to the wider team on using their own social media channels to engage audiences in their activities and campaign work; this may include work shops or one-on-one training sessions
  • Support internal communications by highlighting best practice, sharing good examples and promoting success across network and internationally
  • Provide ongoing support to the wider team on using their own social media channels to engage audiences in their activities and campaign work; this may include work shops or one-on-one training sessions
  • Maximise strategic media and communication opportunities from incoming visits (Ministerial and Trade delegations. Prepare social media plans and key messages
  • Ensure all marketing and communications material/activity comply with brand guidelines and stay up to date with available assets to support teams as required
  • Support wider marketing, communications and visits across Australia and New Zealand as required

Resources managed (staff and expenditure): 

  • Manage own budget including low cost campaigns. 
  • No direct line management, but opportunities to support and train sector leads across the network in communications best practice and ways of working. 
  • Opportunity to manage work placement students. 

  • Bachelors degree (or higher) in Communications, Journalism, Public Relations or equivilent
  • 3 to 4 years work experience in a communications role 
  • Excellent writing, proofing and editing skills for both traditional and new media 
  • Demonstrated experience in planning, delivering and evaluating communications activity/campaigns
  • Experience managing corporate or government social media account(s)
  • Ability to create rich media content for social media eg: using smart phone for photography, video and editing; creation of infographics/gifs.
  • Knowledge of Australian business and trade media landscape, good relationships with media or proven ability to develop these contacts
  • Confidence in suggesting new ideas and challenging senior stakeholders if required

Language requirements: 

Language: English 
Level of language required: Fluent 

  • Experience with Adobe suite 
  • Experience using a website content management system 
  • Experience using an email marketing platform

Seeing the Big Picture, Delivering at Pace, Communicating and Influencing, Working Together

1 February 2023

Executive Officer (EO)

Full-time, Permanent


Asia Pacific



British Consulate General



AUD 80,507.00

20 February 2022

Salary is at AU$ 80,507 per annum (paid out monthly), plus 11% superannuation.

Appointment is subject to an AFP records check and UK security clearance.

Open to Australian citizens, permanent residents, and partners/ dependents of UK-based diplomatic staff currently posted in Australia.

A security check (and clearance) may be required prior to employment.

Staff recruited locally by the British Consulate General and its Consulates is subject to Terms and Conditions of Service according to local Australian employment law. Interstate applicants will be required to meet their own travel and relocation expenses.

The British Government supports flexible working practices for all employees. Within the Australia Network of posts, employees are supported by the Flexible Working Policy. Any flexible working arrangement is to be agreed between the line manager and successful candidate.

Learning and development opportunities (and any specific training courses to be completed):

The Australia network offers a wide range of learning and development opportunities, including job-specific training as necessary and broader learning linked to the FCO Diplomatic Academy.

There are opportunities to job-shadow other staff, and the successful applicant will be encouraged to take part in broader British Consulate General activities.

The British Consulate General is committed to providing all staff with learning and development (L&D) opportunities and we will work with you to develop your own L&D plan.

Working Patterns:

Full time employment (38 hrs). 

The British High Commission supports flexible and remote working for all its employees. A flexible working culture is encouraged by senior leadership however please note, remote working may not be suitable for all roles or business areas. Any flexible and / or remote working arrangement should be agreed with the employee’s line manager. 

Your application must be submitted before 23:55 AEST-Australian Eastern Standard Time (UTC/ GMT +10) on the day mentioned in the above field “Application deadline”

Applications must include a current CV. Kindly omit any personal information such as name, birthdate, address and contact #.

Incomplete application forms will not be taken into consideration, so please ensure you provide the information requested. We regret to advise that we will only be contacting short-listed candidates. Applicants called for an interview will be assessed on the core competencies listed above.

Advertised start date is provisional and subject to completion of reference and security checks.

Kindly check your application centre or email regularly for any update on the status of your application.

Applications will only be considered from Australian Citizens or Permanent Residents.

We are committed to being an inclusive employer and building a culturally diverse workplace. We actively encourage applications from people from the widest possible diversity of backgrounds, cultures, and experiences. Our culture of inclusion is underpinned by our excellent staff networks which cover disability, faith and belief, gender equality, social mobility, age, race, LGBT+, and how to be an ally.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official site. If you complete and send an application through any other site, we will not receive it.

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