Visibility and Communication Consultant (CinemArena) – CFCV 2025 05

ORGANIZATIONAL CONTEXT AND SCOPE

In the framework of the “CinemArena” project, started in 2018 and ongoing, the roster of consultants will be expanded to support the Project Manager in Italy with implementing field activities and managing social media coverage for the project. Selected candidates will be added to the previously created roster of consultants, integrating the professional profiles with additional competences, according to specific project needs.

CinemArena is a “mobile cinema” providing a set of outdoor events, organized in rural and urban areas, with projection of films, documentaries and testimonies. The aim is to ensure outreach and to carry out educational and information campaigns in the most remote and disadvantaged migration-prone areas.

Specifically, the project will raise awareness on socio-economic opportunities and promote empowerment as alternatives to irregular migration in Bangladesh and in North and West African countries.

The campaign will be organized with the support of the IOM team, as well as international and national experts, facilitators, artists, returnees, service providers, governmental and non-governmental partners. During the campaign, awareness raising screenings and entertainment activities will be organized as well as open days, trainings and competitions with local partners for youth and at-risk communities.

The consultant will be responsible for enhancing the visibility of CinemArena across various social media platforms. This includes creating, curating, and managing engaging content tailored to the project’s objectives. The consultant will also play a key role in strategizing and executing communication efforts to amplify the reach and impact of the caravan, and/or support with the implementation of specific artistic activities.

Selected consultants will be part of the CinemArena Roster, and they will be contacted upon request to implement the mobile cinema campaign activities for 1 or 2 months (depending on availability and context needs).

Organizational Department / Unit to which the Consultant is contributing:

The consultant will contribute to the Migration Management Unit at the IOM Coordination Office for the Mediterranean on the project “CINEMARENA”, funded by the Directorate Generale for Italians Abroad and Migration Policies at the Ministry of Foreign Affairs and International Cooperation (MAECI).

RESPONSIBILITIES AND ACCOUNTABILITIES

Nature of Consultancy

Category B Consultancy

Expert services on information and communication campaigns to IOM Coordination Office for the Mediterranean (COMED).

Tangible and measurable output of the work assignment:

The consultant is required to assist the CinemArena Project Management Team in the following activities:

• Assist with the creation and implementation of visibility materials to be shared across social media platforms;
• Design and edit visually engaging videos and graphics made for posts related to the caravan on different social media platforms (Instagram, TikTok and Facebook);
• Develop strategies to increase the reach and visibility of the caravan on various social media platforms, creating relevant content to the audience’s preferences and platform-specific behaviors;
• Craft engaging and creative storytelling for the caravan, showcasing its activities, participants, and unique aspects to captivate the audience;
• Drive youth participation by providing regular updates on the caravan’s activities, location, and special features while ensuring high visibility on social media platforms;
• Conduct video interviews with relevant participants and artists, adhering to the guidelines provided by IOM Italy, and collect photo and video material of activities;
• Collaborate with the CinemArena project team in Italy and in target countries to implement various campaign activities, including artistic activities and workshops, disseminating informational materials, collecting feedback, and providing support for the preparation, installation and dismantling phases during each event;
• Provide consistent updates to the CinemArena project team on the progress and implementation of the itinerant information campaign.

Performance indicators for the evaluation of results:

• Minimum of 30 stories per month covering the caravan activities and promoting its work;
• Minimum 4 posts per month promoting the caravan activities, including through reels and photos;
• Minimum 6 testimonies of beneficiaries and stakeholders per month;
• 40 photos HD of the activities carried out by IOM, per month;
• 20 videos HD per month in horizontal format showcasing the different aspects of the caravan.

Implementation Period

45 days, according to specific project needs, from 01/10/2025

REQUIRED QUALIFICATIONS AND EXPERIENCE

Education

• University or Master’s degree in communication, visual arts, media, internet marketing, political science, human rights, development, or a related field from an accredited academic institution and/or at least 3 years of relevant professional experience in the related field;

  and or

• Certificate in video making, photography, theatre or related field from an accredited academic institution and/or at least 3 years of relevant professional experience in the related field.

Experience

• Strong experience in producing and sharing content on social media platforms, as well as in video production and editing;
• Prior involvement in information campaign and/or familiarity with migration topic is beneficial;
• Experience working in challenging environments with limited infrastructure, particularly in developing countries, is viewed as a valuable asset;
• Prior experience with IOM and in the framework of CinemArena Campaign is considered an asset.

Skills

• Proficiency in creating high-quality videos, photos and engaging graphic designs tailored to social media platforms;
• Creativity and innovative thinking in developing visibility materials and storytelling approaches;
• Strong problem-solving skills and ability to handle challenging situations;
• Ability to collaborate with people from different backgrounds;
• Excellent adaptability to various contexts and environments;

Languages

• Fluency in Italian, English and/or French;
• Knowledge of both English and French will be considered as an asset.

Travel required

The counseling service will be held in West and North Africa and/or Bangladesh.

COMPETENCIES

Values

• Inclusion and respect for diversity: respects and promotes individual and cultural differences; encourages diversity and inclusion wherever possible.
• Integrity and transparency: maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.
• Professionalism: demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges.
• Courage: Demonstrates willingness to take a stand on issues of importance.
• Empathy: Shows compassion for others, makes people feel safe, respected and fairly treated.

Core Competencies – behavioural indicators

• Teamwork: develops and promotes effective collaboration within and across units to achieve shared goals and optimize results.
• Delivering results: produces and delivers quality results in a service-oriented and timely manner; is action-oriented and committed to achieving agreed outcomes.
• Managing and sharing knowledge: continuously seeks to learn, share knowledge and innovate.
• Accountability: takes ownership for achieving the Organization’s priorities and assumes responsibility for own action and delegated work.
• Communication: encourages and contributes to clear and open communication; explains complex matters in an informative, inspiring and motivational way.