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This is a new, senior role in the Marketing & Communications team. You’ll lead campaigns for our London concerts and set the campaign strategy and marketing calendar for our concerts across the UK. You’ll also contribute to the RPO’s wider marketing strategy and manage campaign budgets and offline media buying, as well as line-managing the Marketing Coordinator (Residencies) and Marketing Assistant and deputising for the Director when needed.
The role is as varied as the music we play and the places we play it. In the same week we can perform a symphony with our Music Director Vasily Petrenko, a pop night and a family concert, in venues from the Royal Albert Hall and Cadogan Hall to BOXPARK Wembley and venues across the UK. Each concert has its own audience, and you’ll shape how we reach them, whether they have never been to a concert or come every month. Expect to bring creative ideas, test new approaches and judge what worked: evaluating every campaign is a core part of the job.
The role calls for compelling copy, clear thinking and the ability to work collaboratively with colleagues in ticketing, digital, design and artistic planning. You don’t need an orchestral music background, but we’d like you to understand how the cultural sector works and how audiences think, and to care about what music can do for people.
Concert attendance is part of the role, with weekends, evenings and occasional UK-wide travel required.
Essential Experience
Significant experience developing and delivering creative ticketed or consumer campaign strategies across a range of channels, with a record of meeting sales targets.
Experience of managing and developing a team.
Experience of owning and managing marketing budgets, including media planning and buying.
Experience of measuring return on marketing spend, using sales and campaign data to forecast, set targets and evaluate performance, and changing plans as a result.
Skills and knowledge
Strong planning and project management skills, including managing a calendar and handovers / workflow across several teams.
Sound judgement under pressure, including knowing what to decide and what to escalate.
Excellent written and verbal communication, with the credibility to negotiate and influence at senior level, including with colleagues you don’t manage, and to represent a senior leader internally and with partners.
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Job: Senior Marketing Manager
Organisation: Royal Philharmonic Orchestra
Postcode: HA9 0BP
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